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Deals for days: Holiday shoppers get head start on Thanksgiving

  • General manager Edward Moura hands out mystery coupons to shoppers already in line ahead of the 2 p.m. opening at JCPenney in Concord on Thanksgiving, Nov. 23, 2017. (ELIZABETH FRANTZ / Monitor staff) Elizabeth Frantz—Monitor staff

  • General manager Edward Moura uses a walkie-talkie before distributing mystery coupons to shoppers already in line ahead of the 2 p.m. opening at JCPenney in Concord on Thanksgiving, Nov. 23, 2017. (ELIZABETH FRANTZ / Monitor staff) Elizabeth Frantz—Monitor staff

  • Chipper Hemphill stops by the jewelry counter and receives help from employee Sarah Hashem before continuing his shopping at JCPenney in Concord on Thanksgiving, Nov. 23, 2017. (ELIZABETH FRANTZ / Monitor staff) Elizabeth Frantz—Monitor staff

  • Shoppers continue to line up outside of Best Buy in Concord at about 3 p.m. ahead of the store's 5 p.m. opening on Thanksgiving, Nov. 23, 2017. (ELIZABETH FRANTZ / Monitor staff) Elizabeth Frantz—Monitor staff

  • Shoppers visit the toy section at JCPenney in Concord on Thanksgiving, Nov. 23, 2017. (ELIZABETH FRANTZ / Monitor staff) Elizabeth Frantz—Monitor staff

  • Betty Holmes of Chichester comes across the electric blankets she was looking for at JCPenney in Concord on Thanksgiving, Nov. 23, 2017. (ELIZABETH FRANTZ / Monitor staff) Elizabeth Frantz—Monitor staff

  • Michelle Little of Concord holds up her $500 peel-and-reveal coupon while standing in line outside JCPenney in Concord on Thanksgiving, Nov. 23, 2017. (ELIZABETH FRANTZ / Monitor staff) Elizabeth Frantz—Monitor staff



Monitor staff
Thursday, November 23, 2017

Sonja Meley of Belmont said she arrived at Target in Concord just before 2 p.m. on Thanksgiving Day, four hours before its scheduled opening.

“Better safe than sorry,” she said.

Meley said she was there for a very specific purpose – a savings of $220 on a pair of Beats Studio Wireless headphones to give to her son Timothy for Christmas. The item was at the top of his list, and his mom felt he deserved to get it.

“I’ll go sit in the cold for the next four hours to get him the gift he is asking for,” she said.

Shoppers like Meley lined up outside Concord stores like JCPenney, Best Buy and Target on Thanksgiving Day to get deals on Sony’s PlayStation 4, 50-inch Sharp 4K Ultra HD TVs and Beats Wireless headphones among other items.

But some lucky shoppers got a lot more for their trouble than a discounted sticker price for something on their wish list. Those in line outside JCPenney on Thursday were given peel-and-reveal coupons with discounts of $10, $100 or $500. As General Manager Edward Moura handled them out ahead of the store’s 2 p.m. opening, Michelle Little of Concord shouted in disbelief, displaying her now-opened coupon to Moura and those around her in need of confirmation. She had won a coveted $500 coupon.

At Best Buy, shoppers were in line as early as 7 a.m. to get an in-store only offer for 50-inch Sharp 4K Ultra HD TVs any other doorbusters even though the retailer didn’t open until 5 p.m.

Danielle Marshall of Concord also had a particular item in mind while shopping at JCPenney. She was looking for a PlayStation 4 and got the second-to-last one, even though she arrived only about 10 minutes before doors opened. Marshall, a rewards member and frequent customer, had a list of other must-haves including $20 boots, a down comforter, some sweaters and a virtual reality headset. Black Friday shopping has long been a part of Marshall’s Thanksgiving routine, and JCPenney was not her only retailer for the day. This year, the family started their holiday meal a little before noon in order to make the sales.

In addition to the gaming console and a select number of Samsung TVs, JCPenney was also offering big sales on toys a few hours before other retailers like Walmart and Toys R Us opened their doors.

“Toys is the big deal this year in the children’s department,” Moura said, adding that the store was offering a significantly bigger selection of national brands than in past years.

Many stores remained open through the night into Black Friday.