In a market with an overwhelming presence of retail giants, Grumps, a Bow-based landscaping company, is determined to carve out its niche with a unique flair and an unconventional business approach.

Kris Reynolds and his brother are preparing to launch their family-run business, named Grumps after their father, who is adoringly referred to as such by his 14 grandkids, in April.

Adding a unique and personal twist, the Reynolds brothers have decided to bring Grumps to life as an animated character for the business’s online presence, injecting a delightful dose of charm and quirkiness into their venture.

“I kind of lost the feel of dealing with someone and having it be a little more personable,” said Reynolds. ” But trying to be the mom and pop shop, and just try to cater to people in town and few towns around us and be a little different.”

Making sure no one has to step away from work to make a phone call to place an order for mulch or soil is an essential aspect of Grumps. Reynolds is banking on the success of an online platform, where ordering, payment, and home delivery are seamlessly integrated.

“By the time I get home, every place is closed, So I can't really order things,” said Reynolds while setting up the place on Dow Road to open soon. I think it would just be nice from a homeowner standpoint to just be able to not have to worry about the deal with making that phone call.”

With an established customer base through their other ventures, Karmic Landscapes and On-Demand Snow Removing LLC, the family brings expertise in crafting outdoor living spaces, kitchens, fireplaces and more.

“I didn't really want to deal with delivering to my existing customers before, but I feel like we're in a good spot, we have a yard now so we can stock materials,” said Reynolds. “We are trying to cater to our existing customers and grow as far as more customers.”