Advertising Rates & Specifications

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General Advertising

Retail & Classified Ad Rates

Online Advertising

Online Display Ad Rates

Online Ad Specifications and Examples

Online Ad Spot Examples





Note: Leaderboard not shown at actual size here

Online Ad Specifications

Ad Pixel and Maximum File Sizes
Ad Size	Pixel Size	Gif/JPG Max File Size (k)	Flash Max Files Size (k)

Standard IAB Sizes
Leaderboard	728x90	30	40
Large Rectangle	336x280	30	40
Medium Rectangle	300x250	30	40
Square Tile	125x125	20	20
Skyscraper	120x600	30	40
Wide Skyscraper	160x600	30	40
In-Text Rectangle	336x280 / 300x250	30	40

Additional Sizes
Sponsorship Badge	300x100	20	20
Local Cube - local only	160x90	15	15

Rich Media Ads
Corner Peel	SEE Corner Peel chart below
Floating Splash Ad	SEE Floating Splash Ads chart beloe
Billboard (page takeover)	SEE Billboard Ads chart below


Special Products
Member Pages Sponsorship	300x100	20	20
Weather Spot Sponsorship	300x100	20	20




Towns Sponsorship
Leaderboard	728x90	20	30
Wide Skyscraper	160x600	20	30
Rectangle	336x280 / 300x250	30	40

Corner Peel Ads

Teaser WxH	125x100
Full Expanded WxH	800x550
Max Weight of Initial Download	15K - small corner teaser
Max # of Expanding Panels	1
Max Weight for main image	60k
Reverse Expandable** Display Time	3 sec
Mouse-over Display Time	Indefinite
Layer Activation	Mouse over
Layer Closing	Mouse Off
Creative type(s)	JPEG, Flash only - GIFs are not supported
Flash Versions	5 to 9, AS2; Flash 5-7 recommended
Hot Spot Restrictions	Hotspots are confined to the ad unit dimensions only and never past the edges of the unit itself.
Flash Frame Rate	12 fps (frames per second) is recommended. Frame rate may not exceed 24 fps. Banners exceeding 24 fps will not be accepted.


**A Reverse Expandable is a rollout that happens immediately after loading without user interaction and can only be open for a max of 3 seconds. This layer must contain a static, persistent, and functional close button.

Floating Splash Ads

Max WxH	500x400 (Splash art) / 336x280 (Leave Behind Art)
Total Weight	60k
Max Floating Time on Page	4 sec
Max Pause Time on Content	N/A
Panel Closing	Click Close / closes after 4 seconds on its own
Close Button Requirements	Splash Art must contain a static, persistent, and functional close button. (14 pt type)
Close Button Location	Any corner of the resulting ad unit within the graphic part of the ad.
panel user-activation	mouse over / mouse off
Creative type(s)	GIF, JPEG, Flash
Flash Versions	5 to 9, AS2; Flash 5-7 recommended
Hot Spot Restrictions	Hotspots are confined to the ad unit dimensions only and never past the edges of the unit itself.
Flash Frame Rate	12 fps (frames per second) is recommended. Frame rate may not exceed 24 fps. Banners exceeding 24 fps will not be accepted.
Audio Allowed?	Yes
Audio Activation	User Click Only
Audio Mute Button	Required
Audio Play Time	Must end either simultaneously or before the ad finishes playing
Audio Max Volume	40dB

Floating Splash ads resolve into a leave behind rectangle banner position. Two different pieces of art can be used.

The floating element cannot cover the Concord Monitor's logo at any time.

Billboard Ads

Initial WxH of Pencil	972x30
Max Weight of Pencil	30k for Flash, 20k for non-Flash
Full Expanded Panel	972x500
Max Weight Initial Download	40k
Max # of Expanding Panels	1
Max Weight for expanding panel	60K
Mouse-over Display Time	indefinite
Reverse Expandable**	3 sec
Layer Activation	Mouse Over - timing must be set to .1 second.
Layer Closing	Must contain a static, persistent, and functional close button (14 pt type)
Creative type(s)	GIF, JPEG, Flash
Flash Versions	5 to 9, AS2; Flash 5-7 recommended
Hot Spot Restrictions	Hotspots are confined to the ad unit dimensions only and never past the edges of the unit itself.
Audio Restrictions	On click OR mouse-over. If on mouse-over, there MUST be a 1 second delay. The audio MUST stop when the banner is moused-off.


	Length: 30 seconds maximum on audio served in conjunction with a video stream. Audio served independent of a video stream may be 15 or 30 seconds.
Flash Frame Rate	12 fps (frames per second) is recommended. Frame rate may not exceed 24 fps. Banners exceeding 24 fps will not be accepted.


**A Reverse Expandable is a rollout that happens immediately after loading without user interaction and can only be open for a max of 3 seconds. This first panel requires a close button. Button must be obvious and persistent.