M/clear
49°
M/clear
Hi 63° | Lo 35°

New from Hershey: soft caramels

  • This image provided by Hershey on Wednesday, Oct. 9, 2013 shows the their new Lancaster Caramel Soft Cremes. The company is launching a new candy brand, its first new brand in 30 years, a soft caramel creme line called Lancaster. And for the first time it is taking a double barreled approach, debuting the candy in the U.S. and China at once. (AP Photo/Hershey)

    This image provided by Hershey on Wednesday, Oct. 9, 2013 shows the their new Lancaster Caramel Soft Cremes. The company is launching a new candy brand, its first new brand in 30 years, a soft caramel creme line called Lancaster. And for the first time it is taking a double barreled approach, debuting the candy in the U.S. and China at once. (AP Photo/Hershey)

  • This image provided by Hershey on Wednesday, Oct. 9, 2013 shows the their new Lancaster Caramel Soft Cremes. The company is launching a new candy brand, its first new brand in 30 years, a soft caramel creme line called Lancaster. And for the first time it is taking a double barreled approach, debuting the candy in the U.S. and China at once. (AP Photo/Hershey)

    This image provided by Hershey on Wednesday, Oct. 9, 2013 shows the their new Lancaster Caramel Soft Cremes. The company is launching a new candy brand, its first new brand in 30 years, a soft caramel creme line called Lancaster. And for the first time it is taking a double barreled approach, debuting the candy in the U.S. and China at once. (AP Photo/Hershey)

  • This image provided by Hershey on Wednesday, Oct. 9, 2013 shows the their new Lancaster Vanilla and Raspberry Soft Cremes. The company is launching the a candy brand, its first new brand in 30 years, a soft caramel creme line called Lancaster. And for the first time it is taking a double barreled approach, debuting the candy in the U.S. and China at once. (AP Photo/Hershey)

    This image provided by Hershey on Wednesday, Oct. 9, 2013 shows the their new Lancaster Vanilla and Raspberry Soft Cremes. The company is launching the a candy brand, its first new brand in 30 years, a soft caramel creme line called Lancaster. And for the first time it is taking a double barreled approach, debuting the candy in the U.S. and China at once. (AP Photo/Hershey)

  • This image provided by Hershey on Wednesday, Oct. 9, 2013 shows the their new Lancaster Vanilla and Raspberry Soft Cremes. The company is launching the a candy brand, its first new brand in 30 years, a soft caramel creme line called Lancaster. And for the first time it is taking a double barreled approach, debuting the candy in the U.S. and China at once. (AP Photo/Hershey)

    This image provided by Hershey on Wednesday, Oct. 9, 2013 shows the their new Lancaster Vanilla and Raspberry Soft Cremes. The company is launching the a candy brand, its first new brand in 30 years, a soft caramel creme line called Lancaster. And for the first time it is taking a double barreled approach, debuting the candy in the U.S. and China at once. (AP Photo/Hershey)

  • FILE - This Oct. 15, 2008, file photo, shows the exterior view of JPMorgan Chase offices in San Francisco. JPMorgan Chase, the biggest U.S. bank by assets, reported on Friday, Oct. 11, 2013, a third-quarter loss after a big charge for legal expenses. (AP Photo/Paul Sakuma, File)

    FILE - This Oct. 15, 2008, file photo, shows the exterior view of JPMorgan Chase offices in San Francisco. JPMorgan Chase, the biggest U.S. bank by assets, reported on Friday, Oct. 11, 2013, a third-quarter loss after a big charge for legal expenses. (AP Photo/Paul Sakuma, File)

  • FILE - This Oct. 15, 2008, file photo, shows the exterior view of JPMorgan Chase offices in San Francisco. JPMorgan Chase, the biggest U.S. bank by assets, reported on Friday, Oct. 11, 2013, a third-quarter loss after a big charge for legal expenses. (AP Photo/Paul Sakuma, File)

    FILE - This Oct. 15, 2008, file photo, shows the exterior view of JPMorgan Chase offices in San Francisco. JPMorgan Chase, the biggest U.S. bank by assets, reported on Friday, Oct. 11, 2013, a third-quarter loss after a big charge for legal expenses. (AP Photo/Paul Sakuma, File)

  • FILE - In this Aug. 26, 2009 file photo, visitors view the tomb of former President John F. Kennedy at Arlington National Cemetery in Arlington, Va., Wednesday, Aug. 26, 2009.  Three cities loom large in the life and death of John F. Kennedy: Washington, D.C., where he served as U.S. president and as a senator; Dallas, where he died, and Boston, where he was born. With the 50th anniversary of his Nov. 22, 1963 assassination at hand, all three places are worth visiting to learn more about him or to honor his legacy. (AP Photo/Gerald Herbert)

    FILE - In this Aug. 26, 2009 file photo, visitors view the tomb of former President John F. Kennedy at Arlington National Cemetery in Arlington, Va., Wednesday, Aug. 26, 2009. Three cities loom large in the life and death of John F. Kennedy: Washington, D.C., where he served as U.S. president and as a senator; Dallas, where he died, and Boston, where he was born. With the 50th anniversary of his Nov. 22, 1963 assassination at hand, all three places are worth visiting to learn more about him or to honor his legacy. (AP Photo/Gerald Herbert)

  • FILE - In this Aug. 26, 2009 file photo, visitors view the tomb of former President John F. Kennedy at Arlington National Cemetery in Arlington, Va., Wednesday, Aug. 26, 2009.  Three cities loom large in the life and death of John F. Kennedy: Washington, D.C., where he served as U.S. president and as a senator; Dallas, where he died, and Boston, where he was born. With the 50th anniversary of his Nov. 22, 1963 assassination at hand, all three places are worth visiting to learn more about him or to honor his legacy. (AP Photo/Gerald Herbert)

    FILE - In this Aug. 26, 2009 file photo, visitors view the tomb of former President John F. Kennedy at Arlington National Cemetery in Arlington, Va., Wednesday, Aug. 26, 2009. Three cities loom large in the life and death of John F. Kennedy: Washington, D.C., where he served as U.S. president and as a senator; Dallas, where he died, and Boston, where he was born. With the 50th anniversary of his Nov. 22, 1963 assassination at hand, all three places are worth visiting to learn more about him or to honor his legacy. (AP Photo/Gerald Herbert)

  • This image provided by Hershey on Wednesday, Oct. 9, 2013 shows the their new Lancaster Caramel Soft Cremes. The company is launching a new candy brand, its first new brand in 30 years, a soft caramel creme line called Lancaster. And for the first time it is taking a double barreled approach, debuting the candy in the U.S. and China at once. (AP Photo/Hershey)
  • This image provided by Hershey on Wednesday, Oct. 9, 2013 shows the their new Lancaster Caramel Soft Cremes. The company is launching a new candy brand, its first new brand in 30 years, a soft caramel creme line called Lancaster. And for the first time it is taking a double barreled approach, debuting the candy in the U.S. and China at once. (AP Photo/Hershey)
  • This image provided by Hershey on Wednesday, Oct. 9, 2013 shows the their new Lancaster Vanilla and Raspberry Soft Cremes. The company is launching the a candy brand, its first new brand in 30 years, a soft caramel creme line called Lancaster. And for the first time it is taking a double barreled approach, debuting the candy in the U.S. and China at once. (AP Photo/Hershey)
  • This image provided by Hershey on Wednesday, Oct. 9, 2013 shows the their new Lancaster Vanilla and Raspberry Soft Cremes. The company is launching the a candy brand, its first new brand in 30 years, a soft caramel creme line called Lancaster. And for the first time it is taking a double barreled approach, debuting the candy in the U.S. and China at once. (AP Photo/Hershey)
  • FILE - This Oct. 15, 2008, file photo, shows the exterior view of JPMorgan Chase offices in San Francisco. JPMorgan Chase, the biggest U.S. bank by assets, reported on Friday, Oct. 11, 2013, a third-quarter loss after a big charge for legal expenses. (AP Photo/Paul Sakuma, File)
  • FILE - This Oct. 15, 2008, file photo, shows the exterior view of JPMorgan Chase offices in San Francisco. JPMorgan Chase, the biggest U.S. bank by assets, reported on Friday, Oct. 11, 2013, a third-quarter loss after a big charge for legal expenses. (AP Photo/Paul Sakuma, File)
  • FILE - In this Aug. 26, 2009 file photo, visitors view the tomb of former President John F. Kennedy at Arlington National Cemetery in Arlington, Va., Wednesday, Aug. 26, 2009.  Three cities loom large in the life and death of John F. Kennedy: Washington, D.C., where he served as U.S. president and as a senator; Dallas, where he died, and Boston, where he was born. With the 50th anniversary of his Nov. 22, 1963 assassination at hand, all three places are worth visiting to learn more about him or to honor his legacy. (AP Photo/Gerald Herbert)
  • FILE - In this Aug. 26, 2009 file photo, visitors view the tomb of former President John F. Kennedy at Arlington National Cemetery in Arlington, Va., Wednesday, Aug. 26, 2009.  Three cities loom large in the life and death of John F. Kennedy: Washington, D.C., where he served as U.S. president and as a senator; Dallas, where he died, and Boston, where he was born. With the 50th anniversary of his Nov. 22, 1963 assassination at hand, all three places are worth visiting to learn more about him or to honor his legacy. (AP Photo/Gerald Herbert)

The Hershey Co. is launching a new candy brand, its first new brand in 30 years, a soft caramel creme line called Lancaster. And for the first time it is taking a double barreled approach, debuting the candy in the U.S. and China at once.

The move comes as China increasingly becomes a focus for U.S.-based consumer goods companies that are seeking to offset slower growth in developed markets like North America.

The Lancaster name stems from founder Milton Hershey’s first candy company, The Lancaster Caramel Co. founded in 1886. And the candy comes after two-and-a-half years of research into consumer tastes and the global confectionary market.

Caramel is a fast-growing category globally,said Steven Schiller, senior vice president of sweets and refreshment for Hershey, growing faster than chocolate and other non-chocolate candies. “It is one of the fastest growing segments in the food industry,” Schiller said.

So Hershey developed caramels that could fit into the niche. The products in each country aren’t completely the same, but tailored to their markets. In the U.S., Lancaster caramel’s will come in three flavors: caramel, vanilla and caramel, and vanilla and raspberry. In China, where the company already sells Hershey’s Kisses, Hershey and Ice Breakers, the candies will be more similar to milk-based candies that are popular in that country.

The candy will hit store shelves in the United States in January and come in two sizes for about $4 and $2.50. In China, it has already launched in three cities, with wider distribution set for 2014.

There are no comments yet. Be the first!
Post a Comment

You must be registered to comment on stories. Click here to register.