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New Harry Potter park: 5 first impressions

  • Actress Helena Bonham Carter walks the a red carpet at Universal Orlando Resort in Orlando, Fla. on Wednesday, June 18, 2014. The red carpet was part of a media preview for the theme park's new Harry Potter-themed area. The actress played Bellatrix Lestrange in several Harry Potter movies. The new Wizarding World of Harry Potter-Diagon Alley opens to the public at Universal on July 8. (AP Photo/Tamara Lush)

    Actress Helena Bonham Carter walks the a red carpet at Universal Orlando Resort in Orlando, Fla. on Wednesday, June 18, 2014. The red carpet was part of a media preview for the theme park's new Harry Potter-themed area. The actress played Bellatrix Lestrange in several Harry Potter movies. The new Wizarding World of Harry Potter-Diagon Alley opens to the public at Universal on July 8. (AP Photo/Tamara Lush)

  • Warwick Davis speaks to the media during the Wizarding World of Harry Potter Diagon Alley preview event at Universal Studios Florida in Orlando on Wednesday, June 18, 2014. Diagon Alley will officially open to the public on July 8, 2014.  (AP Photo/The Tampa Bay Times, Eve Edelheit)

    Warwick Davis speaks to the media during the Wizarding World of Harry Potter Diagon Alley preview event at Universal Studios Florida in Orlando on Wednesday, June 18, 2014. Diagon Alley will officially open to the public on July 8, 2014. (AP Photo/The Tampa Bay Times, Eve Edelheit)

  • The new London Embankment section is revealed during the Wizarding World of Harry Potter Diagon Alley preview event at Universal Studios Florida in Orlando on Wednesday, June 18, 2014. Diagon Alley will officially open to the public on July 8, 2014.  (AP Photo/The Tampa Bay Times, Eve Edelheit)

    The new London Embankment section is revealed during the Wizarding World of Harry Potter Diagon Alley preview event at Universal Studios Florida in Orlando on Wednesday, June 18, 2014. Diagon Alley will officially open to the public on July 8, 2014. (AP Photo/The Tampa Bay Times, Eve Edelheit)

  • Tom Felton talks to reporters during the Wizarding World of Harry Potter Diagon Alley preview event at Universal Studios Florida in Orlando on Wednesday, June 18, 2014. Diagon Alley will officially open to the public on July 8, 2014.  (AP Photo/The Tampa Bay Times, Eve Edelheit)

    Tom Felton talks to reporters during the Wizarding World of Harry Potter Diagon Alley preview event at Universal Studios Florida in Orlando on Wednesday, June 18, 2014. Diagon Alley will officially open to the public on July 8, 2014. (AP Photo/The Tampa Bay Times, Eve Edelheit)

  • Matthew Lewis speaks to a reporter during the Wizarding World of Harry Potter Diagon Alley preview event at Universal Studios Florida in Orlando, on Wednesday, June 18, 2014. Diagon Alley will officially open to the public on July 8, 2014.  (AP Photo/The Tampa Bay Times, Eve Edelheit)

    Matthew Lewis speaks to a reporter during the Wizarding World of Harry Potter Diagon Alley preview event at Universal Studios Florida in Orlando, on Wednesday, June 18, 2014. Diagon Alley will officially open to the public on July 8, 2014. (AP Photo/The Tampa Bay Times, Eve Edelheit)

  • The Knight Bus is seen during the Wizarding World of Harry Potter Diagon Alley preview event at Universal Studios Florida in Orlando on Wednesday, June 18, 2014. Diagon Alley will officially open to the public on July 8, 2014.  (AP Photo/The Tampa Bay Times, Eve Edelheit)   TAMPA OUT; CITRUS COUNTY OUT; PORT CHARLOTTE OUT; BROOKSVILLE HERNANDO OUT; USA TODAY OUT;

    The Knight Bus is seen during the Wizarding World of Harry Potter Diagon Alley preview event at Universal Studios Florida in Orlando on Wednesday, June 18, 2014. Diagon Alley will officially open to the public on July 8, 2014. (AP Photo/The Tampa Bay Times, Eve Edelheit) TAMPA OUT; CITRUS COUNTY OUT; PORT CHARLOTTE OUT; BROOKSVILLE HERNANDO OUT; USA TODAY OUT;

  • The Knight Bus is seen during the Wizarding World of Harry Potter Diagon Alley preview event at Universal Studios Florida in Orlando on Wednesday, June 18, 2014. Diagon Alley will officially open to the public on July 8, 2014.  (AP Photo/The Tampa Bay Times, Eve Edelheit)   TAMPA OUT; CITRUS COUNTY OUT; PORT CHARLOTTE OUT; BROOKSVILLE HERNANDO OUT; USA TODAY OUT;

    The Knight Bus is seen during the Wizarding World of Harry Potter Diagon Alley preview event at Universal Studios Florida in Orlando on Wednesday, June 18, 2014. Diagon Alley will officially open to the public on July 8, 2014. (AP Photo/The Tampa Bay Times, Eve Edelheit) TAMPA OUT; CITRUS COUNTY OUT; PORT CHARLOTTE OUT; BROOKSVILLE HERNANDO OUT; USA TODAY OUT;

  • James and Oliver Phelps talk to reporters during the Wizarding World of Harry Potter Diagon Alley preview event at Universal Studios Florida in Orlando on Wednesday, June 18, 2014. Diagon Alley will officially open to the public on July 8, 2014.  (AP Photo/The Tampa Bay Times, Eve Edelheit)

    James and Oliver Phelps talk to reporters during the Wizarding World of Harry Potter Diagon Alley preview event at Universal Studios Florida in Orlando on Wednesday, June 18, 2014. Diagon Alley will officially open to the public on July 8, 2014. (AP Photo/The Tampa Bay Times, Eve Edelheit)

  • James and Oliver Phelps talk to reporters during the Wizarding World of Harry Potter Diagon Alley preview event at Universal Studios Florida in Orlando on Wednesday, June 18, 2014. Diagon Alley will officially open to the public on July 8, 2014.  (AP Photo/The Tampa Bay Times, Eve Edelheit)

    James and Oliver Phelps talk to reporters during the Wizarding World of Harry Potter Diagon Alley preview event at Universal Studios Florida in Orlando on Wednesday, June 18, 2014. Diagon Alley will officially open to the public on July 8, 2014. (AP Photo/The Tampa Bay Times, Eve Edelheit)

  • Helena Bonham Carter speaks to the media during the Wizarding World of Harry Potter Diagon Alley preview event at Universal Studios Florida in Orlando on Wednesday, June 18, 2014. Diagon Alley will officially open to the public on July 8, 2014.  (AP Photo/The Tampa Bay Times, Eve Edelheit)

    Helena Bonham Carter speaks to the media during the Wizarding World of Harry Potter Diagon Alley preview event at Universal Studios Florida in Orlando on Wednesday, June 18, 2014. Diagon Alley will officially open to the public on July 8, 2014. (AP Photo/The Tampa Bay Times, Eve Edelheit)

  • Helena Bonham Carter speaks to the media during the Wizarding World of Harry Potter Diagon Alley preview event at Universal Studios Florida in Orlando on Wednesday, June 18, 2014. Diagon Alley will officially open to the public on July 8, 2014.  (AP Photo/The Tampa Bay Times, Eve Edelheit)

    Helena Bonham Carter speaks to the media during the Wizarding World of Harry Potter Diagon Alley preview event at Universal Studios Florida in Orlando on Wednesday, June 18, 2014. Diagon Alley will officially open to the public on July 8, 2014. (AP Photo/The Tampa Bay Times, Eve Edelheit)

  • Helena Bonham Carter speaks to the media during the Wizarding World of Harry Potter Diagon Alley preview event at Universal Studios Florida in Orlando on Wednesday, June 18, 2014. Diagon Alley will officially open to the public on July 8, 2014.  (AP Photo/The Tampa Bay Times, Eve Edelheit)

    Helena Bonham Carter speaks to the media during the Wizarding World of Harry Potter Diagon Alley preview event at Universal Studios Florida in Orlando on Wednesday, June 18, 2014. Diagon Alley will officially open to the public on July 8, 2014. (AP Photo/The Tampa Bay Times, Eve Edelheit)

  • This June 2014 photo released by Universal Orlando Resort shows "The Wizarding World of Harry Potter – Diagon Alley," from the Harry Potter-themed area of Universal Orlando Resort in Orlando, Fla. The attraction, featuring shops, dining experiences and the next generation thrill ride, will officially open on July 8. (AP Photo/Universal Orlando Resort, Sheri Lowen)

    This June 2014 photo released by Universal Orlando Resort shows "The Wizarding World of Harry Potter – Diagon Alley," from the Harry Potter-themed area of Universal Orlando Resort in Orlando, Fla. The attraction, featuring shops, dining experiences and the next generation thrill ride, will officially open on July 8. (AP Photo/Universal Orlando Resort, Sheri Lowen)

  • Actress Helena Bonham Carter walks the a red carpet at Universal Orlando Resort in Orlando, Fla. on Wednesday, June 18, 2014. The red carpet was part of a media preview for the theme park's new Harry Potter-themed area. The actress played Bellatrix Lestrange in several Harry Potter movies. The new Wizarding World of Harry Potter-Diagon Alley opens to the public at Universal on July 8. (AP Photo/Tamara Lush)
  • Warwick Davis speaks to the media during the Wizarding World of Harry Potter Diagon Alley preview event at Universal Studios Florida in Orlando on Wednesday, June 18, 2014. Diagon Alley will officially open to the public on July 8, 2014.  (AP Photo/The Tampa Bay Times, Eve Edelheit)
  • The new London Embankment section is revealed during the Wizarding World of Harry Potter Diagon Alley preview event at Universal Studios Florida in Orlando on Wednesday, June 18, 2014. Diagon Alley will officially open to the public on July 8, 2014.  (AP Photo/The Tampa Bay Times, Eve Edelheit)
  • Tom Felton talks to reporters during the Wizarding World of Harry Potter Diagon Alley preview event at Universal Studios Florida in Orlando on Wednesday, June 18, 2014. Diagon Alley will officially open to the public on July 8, 2014.  (AP Photo/The Tampa Bay Times, Eve Edelheit)
  • Matthew Lewis speaks to a reporter during the Wizarding World of Harry Potter Diagon Alley preview event at Universal Studios Florida in Orlando, on Wednesday, June 18, 2014. Diagon Alley will officially open to the public on July 8, 2014.  (AP Photo/The Tampa Bay Times, Eve Edelheit)
  • The Knight Bus is seen during the Wizarding World of Harry Potter Diagon Alley preview event at Universal Studios Florida in Orlando on Wednesday, June 18, 2014. Diagon Alley will officially open to the public on July 8, 2014.  (AP Photo/The Tampa Bay Times, Eve Edelheit)   TAMPA OUT; CITRUS COUNTY OUT; PORT CHARLOTTE OUT; BROOKSVILLE HERNANDO OUT; USA TODAY OUT;
  • The Knight Bus is seen during the Wizarding World of Harry Potter Diagon Alley preview event at Universal Studios Florida in Orlando on Wednesday, June 18, 2014. Diagon Alley will officially open to the public on July 8, 2014.  (AP Photo/The Tampa Bay Times, Eve Edelheit)   TAMPA OUT; CITRUS COUNTY OUT; PORT CHARLOTTE OUT; BROOKSVILLE HERNANDO OUT; USA TODAY OUT;
  • James and Oliver Phelps talk to reporters during the Wizarding World of Harry Potter Diagon Alley preview event at Universal Studios Florida in Orlando on Wednesday, June 18, 2014. Diagon Alley will officially open to the public on July 8, 2014.  (AP Photo/The Tampa Bay Times, Eve Edelheit)
  • James and Oliver Phelps talk to reporters during the Wizarding World of Harry Potter Diagon Alley preview event at Universal Studios Florida in Orlando on Wednesday, June 18, 2014. Diagon Alley will officially open to the public on July 8, 2014.  (AP Photo/The Tampa Bay Times, Eve Edelheit)
  • Helena Bonham Carter speaks to the media during the Wizarding World of Harry Potter Diagon Alley preview event at Universal Studios Florida in Orlando on Wednesday, June 18, 2014. Diagon Alley will officially open to the public on July 8, 2014.  (AP Photo/The Tampa Bay Times, Eve Edelheit)
  • Helena Bonham Carter speaks to the media during the Wizarding World of Harry Potter Diagon Alley preview event at Universal Studios Florida in Orlando on Wednesday, June 18, 2014. Diagon Alley will officially open to the public on July 8, 2014.  (AP Photo/The Tampa Bay Times, Eve Edelheit)
  • Helena Bonham Carter speaks to the media during the Wizarding World of Harry Potter Diagon Alley preview event at Universal Studios Florida in Orlando on Wednesday, June 18, 2014. Diagon Alley will officially open to the public on July 8, 2014.  (AP Photo/The Tampa Bay Times, Eve Edelheit)
  • This June 2014 photo released by Universal Orlando Resort shows "The Wizarding World of Harry Potter – Diagon Alley," from the Harry Potter-themed area of Universal Orlando Resort in Orlando, Fla. The attraction, featuring shops, dining experiences and the next generation thrill ride, will officially open on July 8. (AP Photo/Universal Orlando Resort, Sheri Lowen)

Universal Orlando Resort opened its new, richly detailed Harry Potter-themed area to news media and other travel industry insiders Wednesday night.

The new park zone, called The Wizarding World of Harry Potter – Diagon Alley, will delight fans of the hit book and movie series with a marquee ride, Harry Potter and the Escape from Gringotts. But Diagon Alley is also heavy on experiential retail, with stores so entertaining and visually stimulating that you almost forget you’re shopping.

The attraction doubles the size of the Harry Potter footprint on Universal’s property. Diagon Alley opens to the public July 8 at Universal Studios. A train called the Hogwarts Express connects the new area to the original Wizarding World of Harry Potter attraction, called Hogsmeade, which opened in 2010 on the other side of the theme park at Universal’s Islands of Adventure. If fans want to see both Harry Potter areas, a two-park ticket is required. For adults, that’s $136 for one day; for children, it’s $130.

Window shopping

The level of detail in Diagon Alley is amazing, and nowhere are the features more fun and true to the novels and movies than in shop windows. There are lots of things for sale, but others are simply great decorations. Books play a central role in the decor; window-shoppers will see animatronic versions of The Monster Book of Monsters, a tome with teeth, along with self-knitting needles and Harry Potter’s snowy owl, Hedwig.

Unique gifts

With seven shops in Diagon Alley, there’s plenty to buy. (There are five shops in Hogsmeade, Universal’s original Harry Potter attraction.) Among the offerings: Weasleys’ Wizard Wheezes (chattering teeth, expandable ears), Madam Malkin’s Robes for All Occasions ($250 for a wizard’s robe), Quality Quidditch Supplies (everything for playing the real-life sport based on the game in the series) and Scribbulus (implements for paper, pen and ink lovers).

Interactive wands

For $35, guests can buy interactive wands at Ollivanders Wand Shop, located in both Diagon Alley and Hogsmeade. When wand-wielding guests see a medallion symbol in either area, they can wave the wand and cast spells.

The wands make trolls dance, light lamps and chandeliers, and silence some shrunken heads, among other things. Maps of the medallion areas are available, but Universal says there are also some hidden spell areas for guests to discover.

Wizard wardrobes

In addition to robes, fans can buy capes and preppy button-down cardigans inspired by the four houses where Harry and his fellow students lived at Hogwarts school. Madam Malkin’s Robes for All Occasions also has on display a wedding dress and two costumes that aren’t for sale: an intimidating black-beaded cape ensemble worn in a promo for the new attraction, and a costume worn by Kenneth Branagh as Gilderoy Lockhart in the Harry Potter and the Chamber of Secrets movie.

Photo ops

As you enter Diagon Alley, look toward Gringotts Bank – which is the entrance to the centerpiece thrill ride, Harry Potter and the Escape from Gringotts. A dragon is perched atop the bank, and it breathes fire.

Once you enter the bank, while in queue for the ride, don’t miss the three enormous glass chandeliers. Finally, find 12 Grimmauld Place where Kreacher the House Elf peers eerily from a window.

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