Beaver Meadow Golf Course teams up with Pats Peak for new membership deal
The city is hoping to keep Beaver Meadow Golf Course in the black again this year, with the help of new public-private partnerships and updates at the clubhouse.
Concord Parks and Recreation Director David Gill has announced a ski-and-golf partnership between the course and Pats Peak in Henniker. A season passholder at Pats Peak can now get two rounds of golf for the price of one, seven days a week until May 16.
The deal made sense for both the golf course and the ski area, Gill said.
“It was a quick conversation,” he said.
A member at Beaver Meadow will also now receive two ski tickets for the price of one, seven days a week from opening day of the next ski season until Dec. 24.
“We always look for ways to give our passholders more value for their season pass. . . . Obviously, our skiers are now looking for summer activities,” said Lori Rowell, marketing manager at Pats Peak.
This is the latest of Gill’s efforts to team up with other local businesses and boost the club’s membership. The city-owned course is paid for through an enterprise fund that came under Gill’s department in 2011, and it was in the red in 2011 and 2012.
With some extra money from the city’s general fund and a reorganized staff, Gill reported a profit at the course last year.
And that’s what he hopes will continue this season.
“It’s a good synergy going on . . . that will be good for the bottom line,” Gill said. “We need to run the operation very efficiently. It’s a million-dollar business.”
In January, he announced a partnership with Loudon Country Club, saying members of one course will be able to play at the other course at no charge.
Other courses often partner with each other and offer reciprocal benefits for members, Gill said. “That’s one thing the city hasn’t done in the past,” he said.
In February, he introduced a new restaurant that would replace the long-standing Beaver Meadow Bar & Grille. Josh Davis, who has a three-year contract with the city, opened the 1896 Grill and Tavern at the course Friday.
Gill has said he expects Davis will cater more private events at the course this year.
The clubhouse has also undergone a makeover in the offseason, and a new bar area opened last week as well.
As he walked through the clubhouse just days before it would be open for business again, Gill pointed to hookups for two new TVs and the spot where 12 bar stools would soon line up at the counter.
Gill said he will also team up with summer camps and local organizations to plan kids’ events and other outings.
“There’s a lot of energy to grow the game and get youth involved in it,” he said.
It’s too early to tell how many members the course will have this year, Gill said, but he wants the number to be over 300.
“This time of year, people are still coming in and signing up,” he said.
The course itself will open later this spring. The pro shop, driving range and tavern are all open for the season.
More information is available on Beaver Meadow’s new website, beavermeadowgolfcourse.com.
“It can be a fun place to go, it can be a fun place to spend your money,” Gill said.
(Megan Doyle can be reached at 369-3321 or firstname.lastname@example.org or on Twitter @megan_e_doyle.)