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92.5 the River begins simulcast on Concord station

Regular programming from Boston radio station 92.5 the River will now be playing on 102.3 WWHK in Concord.

General Manager Donald St. Sauveur said the River would officially begin simulcasting the River on the Concord station at 9:25 a.m. today.

“We love the city,” St. Sauveur said of Concord. “We’ve always had a lot of listeners in the area, but it was difficult to hear 92.5 in your office or home.”

Northeast Broadcasting, which owns the River, purchased the station from Birch Broadcasting for $425,000, according to a report from Radio Insight. The station used to broadcast classical versions of classic rock songs. Since the sale, commercial-free acoustic performances from the River Music Hall have been playing on 102.3.

And as of this morning, the content on that local station will be the same as the content on 92.5 out of the Boston area. St. Sauveur said the River already simulcasts its content on 105.7 WLKC out of Campton.

“We will simulcast the music and the programming, except we’ll have local news and local weather and local commercials,” St. Sauveur said.

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