Shaheen to launch second TV ad buy of re-election bid
U.S. Sen. Jeanne Shaheen’s re-election campaign will launch its second television ad tomorrow, this one focusing on her work to help small businesses. The ad will air on WMUR and statewide cable stations.
The ad features Adria Bagshaw of WH Bagshaw, a Nashua company that makes pins and wire products, talking about how Shaheen has helped small businesses export their products, get access to credit and hire well-trained skilled workers. In addition to running the business, Bagshaw is chair of the New Hampshire Small Business Development Advisory Board.
Shaheen’s campaign points to her work to help companies receive matching grants for exports through the Small Business Jobs Acts, her urging of the U.S. Small Business Administration to expand credit opportunities for businesses and her introduction of the On the Job Training Act with a Republican senator as examples of her work in support of local businesses. The New Hampshire Republican Party countered the ad by saying Shaheen’s vote in favor of Obamacare and her proposal of a sales tax as governor show she has an “absymal” record of supporting small businesses.
This is the second ad released by Shaheen’s campaign this election cycle. The first, which aired last week, focused on her efforts to open veterans clinics in New Hampshire. These positive ads contrast with the negative ads that have flooded the race both against and for Shaheen. Senate Majority PAC, a Democratic group, launched ads attacking one of Shaheen’s opponents, Scott Brown, earlier this month. Voters typically react poorly to negative ads that come directly for candidates.
“I think what you’ll see is this ‘good cop, bad cop’ routine where outside groups take on the negative advertising, at least early on, and then you’ll see...more of a positive message from the candidate herself,” said Dante Scala, associate professor of political science at the University of New Hampshire.
For incumbents running for re-election, the key is to keep their approval numbers up, Scala said. Shaheen’s ads so far are typical of ads run by incumbents, which are meant to show what they’ve done to help the people they serve while in office.
Brown ran an ad highlighting his candidacy on WMUR in April. None of his Republican opponents have aired television ads yet, but outside groups including Crossroads GPS and Americans for Prosperity have already poured millions into negative advertising against Shaheen.
Both Brown and Shaheen have also released web videos. Today, for example, the Brown campaign released a one-and-a-half minute video of messages from veterans who support Brown.
(Kathleen Ronayne can be reached at 369-3390 or email@example.com or on Twitter @kronayne.)