Massachusetts Senate race between Brown, Warren most expensive
Massachusetts Sen. Scott Brown is casting himself as an independent Republican voice and Democratic rival Elizabeth Warren says she’ll guarantee women equal pay as the nation’s costliest Senate contest races toward an Election Day finale.
But for all of the cash and messaging, the result could hinge on which campaign is better organized to turn out voters.
“I’ve kept my promise to be an independent voice. I put people ahead of politics and now I need your help to keep that independent tradition alive in Massachusetts,” Brown says in his final ad, which features him embracing voters and driving his pickup truck.
But it avoids any mention of Brown’s party affiliation. While Massachusetts is home to fellow Republican Mitt Romney – whose campaign Brown has endorsed – the only image of a presidential candidate in the 60-second ad is President Obama.
The president holds a commanding lead over Romney in the state.
The ad closes: “Vote the person, not the party.”
Warren’s final pitch, meanwhile, casts her as a fighter for the middle class and portrays Brown as beholden to millionaires, billionaires and “big oil.”
“For all the families still struggling, all the people who deserve a decent job, and the women who deserve equal pay.
“For our kids, crushed by student debt, and our parents, worried about Medicare. Know this: My fight is for you,” Warren says in the ad unveiled yesterday.
They were the closing arguments of a $66 million Senate race, the nation’s most expensive in a year of close contests that have left control of the chamber in question.
Republicans must gain four seats to win the majority if Obama wins re-election, three if Romney prevails.
Brown could face stiff headwinds in a state where Republicans hold a small fraction of elected seats, but the state party is mounting what it says is the largest volunteer field operation in its history.
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