Letter: A marketing bonanza!
The headline on Geoffrey Niswander’s letter about the proposed Main Street roundabout, “Traffic jam” (Monitor, Jan. 29), portends a folly to be regretted. Yet we need to think big here. Imagine the possibility this presents for Concord: gleaming jars of tasty Traffic Jam (sold in bus, truck, SUV and other shapes, complete with blaring horns when opened) lining store shelves. Tourists would buy them by the gross, a marketing bonanza, certain to promote our “brand.”