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‘Oz’ again tops box office with $42.2 million

  • FILE - This file film image provided by Disney Enterprises shows James Franco, as Oz, left, and the character Finley, voiced by Zach Braff, in a scene from "Oz the Great and Powerful." “Oz the Great and Powerful” is living up to its name at the box office. Walt Disney's 3-D blockbuster has led all films for the second week in a row, taking in $42.2 million according to studio estimates Sunday, March 17, 2013. Sam Raimi's prequel to the L. Frank Baum classic "The Wonderful Wizard of Oz" also took in $46.6 million overseas, leading to two-week worldwide total of $281.8 million. (AP Photo/Disney Enterprises, File)

    FILE - This file film image provided by Disney Enterprises shows James Franco, as Oz, left, and the character Finley, voiced by Zach Braff, in a scene from "Oz the Great and Powerful." “Oz the Great and Powerful” is living up to its name at the box office. Walt Disney's 3-D blockbuster has led all films for the second week in a row, taking in $42.2 million according to studio estimates Sunday, March 17, 2013. Sam Raimi's prequel to the L. Frank Baum classic "The Wonderful Wizard of Oz" also took in $46.6 million overseas, leading to two-week worldwide total of $281.8 million. (AP Photo/Disney Enterprises, File)

  • FILE - This file film image provided by Disney Enterprises shows James Franco, as Oz, left, and the character Finley, voiced by Zach Braff, in a scene from "Oz the Great and Powerful." “Oz the Great and Powerful” is living up to its name at the box office. Walt Disney's 3-D blockbuster has led all films for the second week in a row, taking in $42.2 million according to studio estimates Sunday, March 17, 2013. Sam Raimi's prequel to the L. Frank Baum classic "The Wonderful Wizard of Oz" also took in $46.6 million overseas, leading to two-week worldwide total of $281.8 million. (AP Photo/Disney Enterprises, File)

    FILE - This file film image provided by Disney Enterprises shows James Franco, as Oz, left, and the character Finley, voiced by Zach Braff, in a scene from "Oz the Great and Powerful." “Oz the Great and Powerful” is living up to its name at the box office. Walt Disney's 3-D blockbuster has led all films for the second week in a row, taking in $42.2 million according to studio estimates Sunday, March 17, 2013. Sam Raimi's prequel to the L. Frank Baum classic "The Wonderful Wizard of Oz" also took in $46.6 million overseas, leading to two-week worldwide total of $281.8 million. (AP Photo/Disney Enterprises, File)

  • FILE - This file film image provided by Disney Enterprises shows James Franco, as Oz, left, and the character Finley, voiced by Zach Braff, in a scene from "Oz the Great and Powerful." “Oz the Great and Powerful” is living up to its name at the box office. Walt Disney's 3-D blockbuster has led all films for the second week in a row, taking in $42.2 million according to studio estimates Sunday, March 17, 2013. Sam Raimi's prequel to the L. Frank Baum classic "The Wonderful Wizard of Oz" also took in $46.6 million overseas, leading to two-week worldwide total of $281.8 million. (AP Photo/Disney Enterprises, File)
  • FILE - This file film image provided by Disney Enterprises shows James Franco, as Oz, left, and the character Finley, voiced by Zach Braff, in a scene from "Oz the Great and Powerful." “Oz the Great and Powerful” is living up to its name at the box office. Walt Disney's 3-D blockbuster has led all films for the second week in a row, taking in $42.2 million according to studio estimates Sunday, March 17, 2013. Sam Raimi's prequel to the L. Frank Baum classic "The Wonderful Wizard of Oz" also took in $46.6 million overseas, leading to two-week worldwide total of $281.8 million. (AP Photo/Disney Enterprises, File)

Oz the Great and Powerful is living up to its name at the box office.

Walt Disney’s 3-D blockbuster led all films for the second week in a row, taking in $42.2 million according to studio estimates yesterday. Sam Raimi’s prequel to the L. Frank Baum classic The Wonderful Wizard of Oz also took in $46.6 million overseas, leading to a two-week worldwide total of $281.8 million.

In a winter of underperforming releases, that makes Oz easily the biggest hit of 2013 so far.

“Boy, did we need it,” said Paul Dergarabedian, box-office analyst for Hollywood.com. “There have been a lot of box-office casualties this year. This is the shot in the arm that we needed, but we’re still waiting for the marketplace to gain some sort of momentum.”

Among the weekend’s debuts, the Halle Berry thriller The Call far exceeded expectations with a $17.1 million opening for Sony and TriStar Pictures. The Steve Carell magician comedy The Incredible Burt Wonderstone fared worse, opening with a disappointing $10.3 million for Warner Bros.

The performances of the two new releases continued a theme of 2013: Movies targeting female audiences have had more success than male-driven films. The Call, in which Berry plays a 911 operator, was deliberately marketed to women, who made up 61 percent of its audience, Sony said. Burt Wonderstone, starring Carell and Jim Carey as rival Las Vegas magicians, sought a young male comedy audience that didn’t materialize.

Female turnout has driven most of the box office hits of the year, including the Melissa McCarthy comedy Identity Thief and the vampire romance Warm Bodies. Macho films like Arnold Schwarzenegger’s The Last Stand and Sylvester Stallone’s Bullet to the Head have fizzled.

“Studios should take note,” Dergarabedian said. “There’s a lot of female power going on at the box office.”

Opening in just three theaters in New York and Los Angeles was another film starring James Franco, who plays the Wizard in Oz the Great and Poweful. Spring Breakers, a dreamy trip of day-glo debauchery starring Franco, Selena Gomez and Vanessa Hudgens, opened with a strong $90,000 per-theater average ahead of its wider release next weekend.

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