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My Turn: UNH logo is bold, unifying

Last weekend was a big one for the University of New Hampshire with a great football playoff win over Maine. And there was another important win on Saturday when the university introduced its new logo design at the Whittemore Center before a packed crowd chanting “I believe in UNH!”

This unveiling marked the culmination of months of work by a panel of UNH students, alumni, faculty, and staff appointed by UNH President Mark Huddleston.

A lot has changed since UNH’s former logo was adopted 15 years ago.

The competition for students and faculty has become very intense, especially in New England. University officials have continued to tighten management and investment practices in Durham and at UNH campuses in Manchester and Concord – with an eye toward greater service, innovation and entrepreneurship.

In doing so, the university has strengthened its presence beyond Durham to important Merrimack Valley markets and to communities throughout the state.

The manner in which UNH positions itself in state, national, and international markets is critically important. A clean, bold, unifying logo that represents our more geographically dispersed university community helps to distinguish UNH among its peers and competitors.

This was my experience in the private sector as New England Telephone Co. became, in succession, NYNEX, Bell Atlantic and Verizon. Although “Verizon” was fresh and new at its introduction, it has since become a leading, internationally recognized business icon.

Our new logo will help the University of New Hampshire unify its presence across the state and strengthen its market position around the world. This heightened visibility will forever be firmly grounded by our university’s lasting contributions in research, academic excellence and community service.

(J. Michael Hickey is the former president of the UNH Alumni Association Board.)

Legacy Comments3

After reading this I feel all warm and fuzzy inside. The new logo still bites. The cost is shameful. The majority of those looking at it don't like it. You all did a good job.

How much will it cost to change every letterhead, business card, signage in buildings, street signs, uniforms, web site, etc etc etc ....only a liberal / democrat fails to ask or answer that question

If the logo was designed in whole or part to address "the competition for students and faculty," I suggest it it might have been more useful to focus on something that would make UNH more affordable to students. The business school teaches that businesses sometimes have to lower prices to attract more customers. The same philosophy applies to universities. If the state would provide more financial aid to the university it would have all the students it could handle. Trying to attract more students from out of state may be good for the bottom line, but it isn't good for the deserving N.H. high school graduates who can't afford to attend.

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