Letter: Dubious claims in chiropractic ads
I am troubled by dubious claims made in chiropractic ads in the Monitor and other papers. These prominent ads erect a pseudoscientific façade that dissolves upon inspection.
All advertisements are self-promoting and one-sided, but these ads spread untruths that could actually harm chiropractic patients and bystanders alike.
The claim, attributed to a Dr. Ronald Pero, that “chiropractic can double your immune capacity,” was not published in any peer-reviewed journal. Pero is a real researcher, but none of his academic papers mention chiropractic. You can check EBSCO, JSTOR, Web of Science, and Google Scholar to verify that. Rather, the claim appears to be from a 1988 issue of East-West Magazine, which is a defunct lifestyle magazine, not a medical journal.
Even more troubling about these chiropractic ads is the line that says, “My kids
. . . have never been vaccinated. I have more faith in the human body than most.” For a health professional to spout such drivel is irresponsible and dangerous. According to data gathered by the Journal of the American Medical Association and the CDC, vaccines prevent an estimated 4.8 million deaths each year in the United States alone. Unfounded fears about vaccination have led to measles outbreaks in the U.K. and France. Even more troubling, failure to vaccinate threatens the lives of people who can’t vaccinate: infants, the elderly and the already sick.
It’s time to drop the chiropractic ads and refuse to do business with anti-vaccine proponents.
MICHAEL G. DAVIDSON Jr.