Letter: Watch those apostrophes!
It is time to speak up for the lowly apostrophe, so often abused in advertisements appearing in the Concord Monitor. I wish the Monitor would proofread the ad copy. I wish someone would.
The abuse began in those full-page ads for automobile dealerships, where you find such lines as “25 Corolla’s available.” I held my peace, assuming that no one expects good grammar of an auto dealer. But lately an ad appeared for a prominent Boscawen restaurant that should have known better, offering “$5 pizza’s.”
This was too much. Recall the words of Professor Henry Higgins in My Fair Lady: “There even are places where English completely disappears. In America they haven’t spoken it for years.”
Apostrophes indicate possession: “The pizza’s toppings.” They indicate contraction: “The pizza’s delicious tonight.” It is sheer illiteracy to stick one into every plural noun that comes along. Simply say “25 Corollas,” and “$5 pizzas.” Period.