Hot Topic: Readers decidedly unimpressed with UNH logo
We asked Monitor readers for their reaction to the University of New Hampshire’s new logo. The response was overwhelmingly unimpressed. Here’s a sampling of what we heard:
The new University of New Hampshire “logo” fails to even be a logo. There is nothing that makes you think or relate to the university. No, I cannot live with it. Having three of my family graduate from UNH, I think this is really sad. I know that the education that they received was not as bland as this “logo.”
The new logo is incredibly disappointing. To me, this is not a representation of UNH. It looks as if a 10-year-old designed it. Where is T Hall? That’s the focus, the heart of the campus, and frankly, this new logo makes us look undistinguished. No talent whatsoever went into this, and I don’t think that the designer or the university truly know the students – past or present.
MELANIE GRAY (UNH ’10)
It looks like it should be a patch for the New Hampshire National Guard.
I’m not an alumna of UNH, but my brother and several of my high school classmates are. Over the years I’ve worked with several areas within the College of Health and Human Services. UNH is a venerable land grant college dating to 1893, and it is a valued resource for our state.
I haven’t followed the story of why current faculty, students, staff and alumni feel the need for a new logo design, but the current end result is wanting. It appears to me as a lifeless emblem suitable for a private school uniform blazer.
It doesn’t come close to portraying the legacy that is UNH. I suggest they continue with the use of Thompson Hall and emphasize that it is a university. Stay with tradition. There must be a better use for the financial and time resources attributed to this project.
NANCY L. ROLLINS
Love the new logo!
Waste of money
The university spent a lot of money for nothing. I liked the old logo. UNH will always be known as the University of New Hampshire to me. The current students attend the University of New Hampshire – not “New Hampshire.”
Lack of appeal
The new UNH logo shows an incredible lack of appeal. A logo should evoke a basic positive response. A viewer should look at it with interest. The new logo sends this message: Ho-hum.
I give it an F
I do not profess to be an expert on marketing, but I think the basic goal is to quickly state who you are and what you do. In this case, the new logo fails to do both. The letters “NH” are not exclusive to the university, or even to the state of New Hampshire. Think: “Southern New Hampshire University.” “New Horizons” etc. As to the shape of the background, it quickly suggests to me the “flash” worn on the left front of our nation’s military berets – not the university. Grade: F.
One word says it all