Deadlines

Ad Delivery

PDF Options

Create A PDF Online

Content Preparation

Color Management

Mechanical Measurements

Contact Information

It is important to recognize that E-MAIL IS NOT A GUARANTEED MEDIUM. When you send your document it could reach its destination in a matter of seconds or not at all. If you are sending your ad via e-mail attachment, please call us to confirm receipt. Please be sure to identify the advertising representative's name in the subject line of your e-mail, and in the body of the e-mail message please specify the size of the ad, insertion date and any relevant information such as greyscale, spot, or process color.

You can send your ad as a PDF file email attachment to ads@cmonitor.com

NOTE - The Concord Monitor email system will reject your email if the attachment you send does NOT end in one of the following: .pdf, .doc, .eps, .gif, .jpg, .jpeg, .ps, .rtf, .tif, .tiff, .txt

FTP:

FTP (File Transfer Protocol) is an electronic and relatively instant process which you can use to deliver all your electronic ad related materials. If you have access to an internet connection, this may be a wise option for you. The software used to transfer files via FTP is free or with minimal cost, easy to install and easy to use. In some cases you can even use your Web Browser. This service is free to you and unlimited. We can help you get aqainted with the use of our FTP server if you are interested.
If FTP is your delivery method, your insertion info can be included as part of your layout (outside the ad's border). As always, communicate with your ad rep if there are any questions.

APs ADSEND SERVICE:

We have had much success with this and highly recommend it. Their digital service allows you to send a PDF file to any newspaper or combination of newspapers for a per ad fee.
To find out more visit http://www.adsend.com/infopages/public/.

FILE SIZES:

File sizes exceeding 15 MB are too large to deliver via e-mail attachment and may not be accepted by our server. If you anticipate needing to send large files on a regular basis, please get aquainted with using our FTP server or consider using the Associated Press' AdSend service.

HAND DELIVERY or MAIL:

Please forward all materials to the attention of your Concord Monitor Advertising Consultant. Concord Monitor, One Monitor Drive, Concord, NH 03302 (603) 224-5301 Fax: (603) 228-8238

NAMING YOUR FILES:

Please be sure to name your file appropriately for easy identification. The advertiser's name and size of ad (i.e. thecardstore2x5.pdf) is preferred.
Note: NEVER use a "/" slash in your file names or characters other than letters and numbers, it will be rejected by some systems and could delay production for your materials.

Most major document layout applications such as Quark Xpress, InDesign and Pagemaker come with the ability to export your documents directly to a PDF. Whenever you create a PDF for press it is extremely important, in any case, to be certain of what Job Options are being applied when you create them.

Our suggested Acrobat Distiller job options are listed below. If you are not able to edit or add a custom set of job options to use please use the "Press" or "Press Optomized" settings that come as one of the default sets in your Job Options palette (for Acrobat 4.0 or newer). Your options and screens you see may be slightly different from what you see here depending on what version and platform you are running.

IMPORTANT NOTE: If you submit an ad as a PDF that has "Security", "Encryption" or "Fonts not Embedded" it will be returned to you.

GENERAL:

File Options
Compatibility: Adobe Acrobat 4.0 (PDF 1.3)

Distill Pages: All (or your preference)

Binding: Left

Resolution: 1200 dpi (checked)

Default Page Size:

See your document setup and use the page size most appropriate to your document.

COMPRESSION:

Color Images:

Bicubic Downsample to 200 dpi (checked)

Automatic Compression: Automatic/Quality Maximum (checked)

Greyscale Images:

Downsample to 200 dpi (checked)

Automatic Compression: Automatic/Quality Maximum (checked)

Monochrome Images:

Downsample to 600 dpi (checked)

Compression: CCITT Group 4 (checked)

Compress Text and Line Art (checked)

FONTS:

Embed All Fonts (checked)

Subset Fonts Below: 100% (checked)

When Embedding Fails : Cancel Job

Never Embed List: (should be empty)

NOTE: If you are having trouble getting fonts to embed properly, try disabling the subset option, but be aware that the file size of the PDF may increase.

COLOR:

Settings File: Color Management Off

Preserve Overprint Settings (checked)

Preserve Under Color Removal / Black Generation (checked)

Preserve Transfer Functions

IMPORTANT: If this panel is set incorrectly your final product could contain RGB color and have separation/reproduction issues.

ADVANCED:

Preserve Level 2 copypage Semantics (checked)

Convert Gradients to Smooth Shades (checked)

Adobe's online file conversion service is very useful to some of our advertisers who use Microsoft Publisher or Microsoft Word as thier layout program and do not wish to buy the Acrobat software. Adobe's service has a monthly or per file charge and is fast and easy to use!
To find out more and take advantage of the free trial conversions offered by Adobe click on the link or visit
http://www.adobe.com/services/createpdf/pdfprodinfo.html

Any photographic image or halftone being used in your ad should be prepared with the following key points in mind in order to ensure the best reproduction quality:

Scans should be captured at 100% of the desired reproduction size or as close as possible. (as opposed to scaling within your layout program)

Resolution should be 180 to 200 dpi for the Concord Monitor press environment.

Avoid scanning items that are "printed" (as opposed to a true photograph).

Color mode for images should always be either Grayscale or CMYK not RGB.
Exception: When we are building your ad in house and toning your images for you, we suggest supplying them to us as RGB and we will do the conversion for you.

Image file formats should either be .tif, .jpg or .eps.

Digital photos are resized properly by bring the resolution up and simultaneously bringing the overall document print size down. Typically this is done in an image editing program such as Adobe Photoshop by deselecting the "Resample Image" box when resizing. (see below)

LINEART:

Any lineart should be scanned using the 'lineart' setting on your scanner. The 'lineart' setting scans the artwork as a bitmap and will provide you with a much cleaner line than scanning it greyscale. Any lineart at 100% size should be saved as a 600 dpi TIFF.

SCREENS:

If your ad contains any halftone screens, please make sure that the screen percentage is no less than 10%. Lighter screens may not reproduce well.

SPOT COLORS:

The Monitor's press has a specific spot color pallete that you may choose from. A copy of the pallette is available upon request. The most commonly used spot colors are:

Reflex Blue (100% C, 40% M, 0% Y, 0% K),

X-Mas Red (0% C, 100% M, 40% Y, 0% K)

Green (100% C, 0% M, 100% Y, 0% K)

Orange (0% C, 100% M, 100% Y, 0% K)

and of course, Cyan, Magenta, or Yellow.

NEWSPRINT PAPER - To download click here (2.2 MB).

BRIGHT WHITE papers (Used fo real Estate Monitor) - To download click here (2.2 MB).

Please consider these dimensions when building or planning your ads.

Advertising Main Line (603) 224-5301 x212
Direct Classified Line (603) 224-7777
N.H. Toll Free (800) 464-3415
Fax Number (603) 228-8238
Retail advertising: ads@cmonitor.com
Classified advertising: classifieds@cmonitor.com

Or for more information please contact your sales representative.


Concord Monitor Publishing - P.O. Box 1177 Concord, N.H. 03302-1177