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Sanel Auto Parts joins NAPA network, will still be family-owned

  • One of the oldest companies in Concord, 98-year-old Sanel Auto Parts, is linking up with the national NAPA Auto Parts cooperative, a move it says is necessary for the family-owned chain to compete in a consolidating industry. GEOFF FORESTER—Monitor staff

  • One of the oldest companies in Concord, 98-year-old Sanel Auto Parts, is linking up with the national NAPA Auto Parts cooperative, a move it says is necessary for the family-owned chain to compete in a consolidating industry. Soon, the Sanel store on South Main Street will have all new branding from NAPA Auto Parts around the store. GEOFF FORESTER—Monitor staff



Monitor staff
Wednesday, May 16, 2018

One of the oldest companies in Concord, 98-year-old Sanel Auto Parts, is linking up with the national NAPA Auto Parts cooperative, a move it says is necessary for the family-owned chain to compete in a consolidating industry.

“The ownership is not changing. The family still owns it. Our people are not changing,” said David Segal who with his brother, Bobby, runs the company which was started by their great-grandfather in 1920 and still owned by the family. “Basically, we’re joining a buying and marketing group. ... This is for the long term.”

NAPA is a retail cooperative that has both company-owned stores and arrangements with many independently owned stores. More than 6,000 auto parts stores have the NAPA name around the country.

Under the arrangement announced Wednesday, Sanel will purchase eight NAPA stores – three in New Hampshire, four in Maine and one in Massachusetts – to add to its 38 existing stores in New Hampshire, Vermont and Maine, and will consolidate a couple of them to end up with 44 stores, Segal said, adding that no Concord-area stores will close.

The company will have about 620 employees when all is said and done and will change its name to Sanel NAPA.

“Local people want to do business with local companies ... but we have to transition ourselves with a partner that is designed for the long term,” Segal said. “This will further expand our product availability, both on the commercial side and the retail side, and give us some tools we haven’t had ... such as connectivity, to buy online and pick up in the store.”

It will also give Sanel access to a national network of products from body shop supplies and truck parts to paint, tools and equipment.

“This is necessary for us to compete with the public companies,” Segal said.

In its statement, Sanel NAPA said it will have access to more than 525,000 parts, sourcing products and services from over 1,600 manufacturers from multiple distribution centers.

Segal said Sanel would be dropping one of its business units, which sells to other auto parts companies, to concentrate on commercial and retail customers.

Sanel started in 1920 when Benjamin Sanel and Edward Sanel Sr. founded Sanel Auto Wrecking Company in Concord. This company sold new and used auto parts, as well as scrap iron and metal.

(David Brooks can be reached at 369-3313 or dbrooks@cmonitor.com or on Twitter @GraniteGeek.)