M/cloudy
40°
M/cloudy
Hi 44° | Lo 29°
Boston Red Sox

Francona book: Red Sox owners concerned with image

FILE - In this Dec. 5, 2012 file photo, Cleveland Indians manager Terry Francona answers questions during a news conference at the baseball winter meetings in Nashville, Tenn. Owners of the Boston Red Sox thought the team wasn't marketable after the 2010 season and needed to add "sexy players," former general manager Theo Epstein says in a new book co-written by former manager Terry Francona. "Francona: The Red Sox Years" is co-written by the Boston Globe's Dan Shaughnessy and is scheduled for publication by Houghton Mifflin Harcourt on Jan. 22. (AP Photo/Mark Humphrey, File)

FILE - In this Dec. 5, 2012 file photo, Cleveland Indians manager Terry Francona answers questions during a news conference at the baseball winter meetings in Nashville, Tenn. Owners of the Boston Red Sox thought the team wasn't marketable after the 2010 season and needed to add "sexy players," former general manager Theo Epstein says in a new book co-written by former manager Terry Francona. "Francona: The Red Sox Years" is co-written by the Boston Globe's Dan Shaughnessy and is scheduled for publication by Houghton Mifflin Harcourt on Jan. 22. (AP Photo/Mark Humphrey, File)

Owners of the Boston Red Sox thought the team wasn’t marketable after the 2010 season and needed to add “sexy players,” former general manager Theo Epstein said in a new book co-written by former manager Terry Francona.

Epstein said owner John Henry, Chairman Tom Werner and President Larry Lucchino made the team’s image a priority, according to excerpts released yesterday by Sports Illustrated. Francona: The Red Sox Years is co-written by the Boston Globe’s Dan Shaughnessy and is scheduled for publication by Houghton Mifflin Harcourt on Jan. 22.

“They told us we didn’t have any marketable players. We need some sexy guys,” Epstein was quoted as saying.

Francona said of the ownership group: “I don’t think they love baseball. I think they like baseball. … It’s still more of a toy or hobby for them.”

Francona worked for ESPN in 2012. Cleveland hired him in October as its manager.

Legacy Comments0
There are no comments yet. Be the first!
Post a Comment

You must be registered to comment on stories. Click here to register.