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Mayday PAC releases satirical ad in support of U.S. Senate candidate Jim Rubens



Last modified: Thursday, August 21, 2014
The Mayday PAC, a group aiming to get big money out of politics, released its first television ad in support of U.S. Senate candidate Jim Rubens. And it recruited the satirical candidate “Honest Gil” to do it.

The 30-second satirical ad features character Gil Fulbright, who criticizes Rubens for trying to stop corruption in Washington. The ad begins airing this week and is part of the PAC’s $600,000 media buy.

“You see me and my buddy, Scott Brown, we want to take your tax dollars and hand them out to the cronies and lobbyists who bankroll our political campaigns,” Fulbright says. “But this Jim Rubens guy, he wants to stop corruption in Washington. He thinks it’s his job to help the people of New Hampshire.”

Rubens faces Brown and Bob Smith in a Sept. 9 primary. Brown’s campaign had no comment on the ad.

Honest Gil was born from an Indiegogo fundraising campaign created by the group Represent.Us. The campaign aimed to raise at least $20,000 to run a satirical candidate in the Kentucky U.S. Senate race against Mitch McConnell, Senate minority leader, and candidate Alison Lundergan Grimes. If the campaign surpassed $100,000 – it ultimately received $114,444 – it pledged to send Gil to New Hampshire and partner with Mayday PAC.

This is the first ad in a series from Mayday PAC that will run until the primary. Mayday PAC calls itself a “Super PAC to end all Super PACs” and was co-founded by Harvard Law School professor Lawrence Lessig and Republican strategist Mark McKinnon. The PAC is also backing U.S. Rep. Carol Shea-Porter in her re-election bid. Her Republican challengers, Frank Guinta and Dan Innis, face off in a primary Sept. 9.