N.H. retailers opening earlier on Thanksgiving day, staying open later on Black Friday 

Monitor staff
Wednesday, November 22, 2017

Shoppers who think getting up early the day after Thanksgiving to score the best Black Friday deals might find out they’re already a day late and a dollar short.

In Concord, Bon-Ton at the Steeplegate Mall will open at 11 a.m. on Thanksgiving day, a full six hours earlier than last year. Not far behind is JCPenney, which is opening at 2 p.m., an hour earlier than last year, but is staying open five hours later on Black Friday, adding an extra six hours of shopping this year.

“I believe it’s the earliest it’s been,” Edward Moura, the general manager at the JCPenney in Concord, said of this year’s opening.

And stores aren’t just unlocking the doors early and shutting down after a few hours of brisk shopping – in many cases they are staying open all night Thursday and then late into the night on Black Friday.

All of JCPenney’s 100-plus employees will be called on to work during the 32 straight hours the store will be open before locking the doors again at 10 p.m. Friday.

“It’s a huge team effort,” Moura said.

Increasingly, retailers are opening earlier to be the first to lure in shoppers while their trunks are empty and their wallets are still stuffed. And there’s good reason. Shoppers are expected to shell out billions over the holiday weekend trying to score the best deals before Christmas, and stores are constantly jockeying for a competitive edge.

Bass Pro Shops in Hooksett is opening at 8 a.m. Thursday, hours before the first turkeys are even out of the oven. New Hampshire’s newest discount retailer Dollar General is opening at 7 a.m. with nearly 30 stores across the state.

And it’s not just deep discounts that lure people out shopping on a day usually associated with family time and pumpkin pie. Many stores are offering freebies.

Bon-Ton for example, will give out gift cards worth between $5 and $500 to the first 200 people in line on Thanksgiving Day.

Others are hoping that opening earlier with an expanded selection of goods at a really cheap price will win over shoppers. JCPenney has ventured into the world of toys and electronics and is offering a limited number of Samsung TVs and Sony’s PlayStation 4, along with Legos and other toys to compete with stores that offer similar products that may be opening a little later. For example, nearby Toys R Us and Best Buy won’t open until 5 p.m., while Target opens at 6 p.m.

Opening times

All times are for Thanksgiving until otherwise stated.

Bass Pro Shops – 8 a.m. to 6 p.m

Big Lots – 7 a.m. to midnight

Bon-Ton – 11 a.m. Thanksgiving to 3 p.m. Black Friday

Dick’s Sporting Goods – 6 p.m. Thanksgiving to 2 a.m. Black Friday

Dollar General – 7 a.m. to 10 p.m.

GameStop – 4 p.m. to 10 p.m.

JCPenney – 2 p.m. Thanksgiving to 10 p.m. Black Friday

Kohl’s – 4 p.m. Thanksgiving to noon Black Friday (doorbusters end this time)

Kmart – Opens 6 a.m.; doorbusters run from 6 p.m. Thanksgiving to 2 p.m. Black Friday; Some stores to close at midnight or 2 a.m. and reopen at 6 a.m. Friday

Macy’s – 5 p.m. Thanksgiving to 10 p.m. Black Friday, or 5 p.m. Thanksgiving to 2 a.m. Black Friday before reopening at 6 a.m. Friday. Doorbusters run until 1 p.m. Friday.

Michaels – 6 p.m. to midnight; doors open at 5 p.m. for Rewards members.

Sears – 6 p.m. to midnight

Target – 6 p.m. to midnight

Toys R Us – 5 p.m. Thanksgiving to 11 p.m. Black Friday