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Brandit helps companies through pandemic

  • Brandit employees (from left) Michael Hackett, director of business development; Amanda Lones, operations manager, and Scott Chalifour; president, CEO. —Courtesy

Business New Hampshire
Published: 10/9/2021 10:15:38 PM

As the economy continues to recover and people venture back to offices, stores and restaurants, Brandit says it’s not enough to get your brand noticed, people must experience it. That’s the driving philosophy behind the Hooksett-based marketing firm Brandit. They help companies with various aspects of branding, from designing logos to online marketing to creating lobbies and conference rooms that immerse visitors in a company’s identity.

President Scott Chalifour and his team also provide promotional items, apparel and accessories, displays and signs, print material and direct mail, and even on-hold messaging and custom jingles.

When the pandemic slowed demand for some of their services, Chalifour says they reallocated resources to focus on video production, web casting and digital marketing. And they discovered new branding opportunities by providing branded face masks, safety signs, counter barriers, social distancing floor decals, home office backdrops, and customized hand sanitizers and wipes.

Among its largest clients is Southern NH University, which sought Brandit’s help when it had to send students home. Brandit provided custom kits shipped directly to the students with branded earbuds. “It’s remarkable how many students posted online, ‘I love this school,’ ” after receiving the earbuds,” Chalifour says.

Brandit’s revenue grew 15% in 2020, Chalifour says. And, as the economy heats up again, companies will need to recapture the attention of clients and reconnect them with their brands. Prior to the pandemic, Autodesk hired Brandit to create striking photo murals of Boston for its Boston office. While the murals are vinyl, they look like hand-painted brick.

These articles are being shared by partners in The Granite State News Collaborative. For more information visit collaborativenh.org.

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