Downtown: Street style center stage in Concord student’s clothing line

  • Bishop Brady senior Scott Franklin scrolls through his designs folder on his computer at his home in Conocrd on February 13, 2019. Franklin owns Nobilis, a clothing company he started out of his home that riffs on streetwear and surfer styles. Caitlin Andrews—Monitor staff

  • Bishop Brady senior Scott Franklin scrolls through his designs folder on his computer. Caitlin Andrews / Monitor staff

  • Scott Franklin’s friend models a sweatshirt at Rollins Park in a promo shot for Franklin’s clothing line Nobilis. Courtesy of Scott Franklin

Monitor staff
Published: 2/17/2019 6:27:19 PM

In the dead of winter, Scott Franklin is thinking about palm trees.

Specifically, the Bismarckia nobilis, a rugged fan palm tree native to Madagascar. Franklin likes the tree so much, he wears it on his chest, sometimes on his sleeve.

He’s no dendrophiliac, however; this Bishop Brady senior has started his own clothing company, Nobilis, out of his home in Concord, and the palm tree is an integral part of his logo.

Franklin describes his brand as an “East Coast street” style with a “beachy, surfing vibe.” So far, he’s mostly focused on sweatshirts and T-shirts featuring clean lines and sparse designs, usually only featuring the company’s name, a pineapple or a turtle. He also debuted a Christmas line counting down the holiday over 20 days.

Franklin says he gets his inspiration from Homiés Marbella, a minimalist clothing brand out of Spain that pulls from Marbella’s suburban culture.

The echoes are clear in Franklin’s marketing style: His promos show him and his friends in various places Concord residents would be familiar with, like St. Paul’s School or the ice rink at Rollins Park. His description of his brand has the same sparse, chill sentence style that pays homage to the New England way of life.

“The ocean is freezing, yet people are still at the beach, because that’s what you have to do,” his website reads in part. “A couple inches of snow would shut down 90% of America for a day, does it shut down New England? No!”

You might think a palm tree doesn’t quite fit in with your image of New England, but Franklin disagrees. The nobilis may thrive in the hot, humid temperatures of Madagascar, but it can also survive freezing cold and withstand flooding.

It’s tough – “Kind of like us,” Franklin said.

Like any businessman, Franklin’s had to start over a few times before he perfected his vision, moving away from a more classic surfer style (mostly because, as he puts it, “surfing in New England isn’t great” and few people do it) to develop his current material.

And like a good businessman, Franklin has an end game in mind – he doesn’t see himself pursuing Nobilis past college. He said he’ll keep at it as long as its fun, and if he makes a little cash, that’s cool, too.

To check out his merchandise, visit

Kicked to committee

A proposal to allow beer and wine sales at the Everett Arena has been referred to the city’s public safety committee to allow for more feedback.

According to a report on the idea from general services manager Chip Chesley, the idea is popular with the folks who put on some of the arena’s staple shows, like the roller derby, the gem and mineral show, and the cat shows, as well as the youth hockey league. For the model train shows and the gun show, demand isn’t as high.

Net revenue from alcohol sales was estimated to be anywhere from $3,634 to $22,468, but the city is banking on selling alcohol as another way to attract events and stay competitive.

But some councilors were concerned about aspects of the proposal.

Ward 6 Councilor Linda Kenison questioned the lack of a drink limit or an outlined plan for how staff would judge if someone had too much to drink, despite assurances from city staff that all employees would be trained through the alcohol serving platform TiPS.

At-Large Councilor Fred Keach asked why the city would go into the selling business itself, rather than contracting a third-party vendor, like it does at Beaver Meadow Golf Club.

And Ward 7 Councilor Keith Nyhan and Mayor Jim Bouley seemed uneasy with the idea of selling alcohol during youth-focused events, like the youth hockey tournament.

Absentee ballots now available

The March 5 special election for an At-Large and a Ward 10 City Council seat is only two weeks away; if you’re not going to be in town on voting day, be sure to pick up an absentee ballot from City Hall. You must be registered to vote.

The City Clerk’s Office is open Monday through Friday, 8 a.m. to 4:30 p.m., with extended hours until 6 p.m. on Thursdays.


(Caitlin Andrews can be reached at 369-3309, or on Twitter at @ActualCAndrews.)

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