Looking at the 2022 real estate season

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  • This country-style estate in Chichester was sold this fall by Susan Roemer. Buyers continue to seek home offices, large plots of land with open space. Courtesy

  • Buyers looking for space and solitude were drawn to this property in Sanbornton. —Courtesy

For the Monitor
Published: 1/14/2022 8:38:12 PM

Early in 2020, the COVID-19 pandemic started a surge in real estate activity with rising prices throughout that year and into the next. As we now head into 2022, with overall similar market conditions of limited inventory and high demand, we anticipate a continuation of price escalation well into this next year.

Multiple cash offers, sight-unseen offers, offers that escalate from other offers, inspections, appraisals and other safeguards being waived – these are all components of what had become common practice in the 2021 Real Estate Market, states veteran agent Susan Roemer of Better Homes & Gardens.

Roemer, a Concord Realtor with Better Homes & Gardens – The Masiello Group, has over 20 years of experience and has seen all kinds of markets. Roemer sees COVID-19 influencing where and how buyers are choosing to live. Some have referred to it as “The Big Value Reset.”

Buyers continue to seek home offices, large plots of land with open space to grow food and sustain livestock. There’s a need for utility buildings to house equipment and to run their new ideas of living off the land. People are thinking differently now that working from home has become so accepted and commonplace. Rural New Hampshire (any town where there’s a larger than average parcel size) continues to be a hot market offering many of the lifestyles and life choices now in vogue.

Roemer was seeing a confluence of buyers seeking out the same property throughout 2021. We have Baby Boomers looking to downsize, some first-time home Buyers who had delayed their first purchase until they were ready to get more of the home they wanted, and other families that need to upsize all looking at the same property. Of course, there are always contractors and investors looking for property to rehab or rent and the out-of-state buyer, whose local market is more expensive than ours so everything here seems on sale to them.

Roemer recalls relisting a property in spring 2021 in Sanbornton, which sold for 20% higher than what it was under contract for in 2019. Buyers were inquiring about the Sanbornton property as far away as California, Nantucket and Boston. Buyers relocating to Northern New England are literally competing to gain more living space and land, with perhaps a little more adventure too.

Numbers tallied from Better Homes &Gardens -The Masiello Group’s 32 New England offices discovered that 30% of our buyers came from outside of New England in the second half of 2020.

Roemer explains when working with her seller clients she likes to make everything as easy as possible for those buyers by providing her own special “Professional Marketing Campaign” that includes virtual walkthroughs for buyers that are unable to attend, online 3-D tours, videos, overhead drone photos and floor plans all-inclusive of the “listing package” that streamline property particulars and make the process more practical for anyone buying from out of the area.

Exemplifying the ‘experience quality’ motto of The Masiello Group, Roemer is furnished with a variety of assets as well as an extended reach to a larger audience. With TMG’s more than 52 years in real estate expertise, Roemer is suited with an extensive network of resources that allow her to provide an unparalleled legacy of quality for her clients. A few of the automated systems that are the driving force for marketing to buyers include Facebook, Boost, QR-coded ads, customized E-cards, and single property websites, just to name a few.

Despite the upheaval of 2021, there are signs that 2022 will offer more options for homebuyers in Northern New England. More homeowners are indicating they want to sell and are likely to do so earlier in the year. Projected interest rate increases and added inventory may stabilize prices in certain areas, and it is yet to be seen how the pandemic will continue to affect the market and draw people from other regions considering relocation to Northern New England.

Roemer says, knowing what the buyers experienced in 2021, I’m hopeful 2022 may bring more opportunities to buyers in New Hampshire. This year could be the year where the hesitant sellers will be pulling the trigger to get their highest and best. There are plenty of owners watching the market trying to resolve if this will be the pivotal point when things start to change.

Inflation may have an impact on interest rates and that could affect the qualifications for buyers if rates increase. We could see a sense of urgency from buyers who want to purchase before rates rise. On the other hand, significantly higher rates may reduce competition among buyers. If the inventory comes on strong this spring we may see some stabilization. If inventory falls short, the demand will keep prices on the rise.

Roemer states the devil is in the details. In the fast-moving pace of Real Estate 2022, whether you’re a buyer or a seller, you’re going to want an experienced real estate professional to guide you through the process. Buyers are getting tired of being turned down, so they get creative with their offers. Contracts often include letters from buyers pulling heartstrings, explaining personal situations in hope of making some type of connection with the seller so their offer is accepted. It can make it difficult for a seller to choose the right offer when you have three or four remarkable offers in hand. In the end, one contract is accepted and signed and who is going to guide you through making that choice?

Susan Roemer’s 20 years of local service is backed by nationally known Better Homes & Gardens as well as Masiello Group’s trusted name in the industry. Masiello’s local real estate services have been the New Hampshire real estate name for over 52 years. When considering a move, whether buying or selling, Susan will provide the necessary direction to best achieve your goals.




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