Portsmouth popup business features women entrepreneurs

  • Rachel Sotak, the founder of Broaden Collection, welcomes shoppers into the new holiday popup, Shop Broad, located on Pleasant Street in Portsmouth. The community space is a collaboration of four women-owned businesses. Rick Beauchesne / Seacoast Online

Portsmouth Herald
Published: 11/24/2020 5:26:22 PM

Taking over a downtown gelato storefront that’s closed for the wintertime is an uprising of women-owned businesses, a collective of artists, makers and entrepreneurs.

Shop Broad, a holiday popup venture at 43 Pleasant St., Portsmouth, exudes empowerment, creativity and collaboration. It’s the brainchild of four New Hampshire women and their businesses, joined by the businesses of countless other local women.

They’ve transformed the Ceo’s Gelato Bistro space into a celebration of women-owned businesses as they plow forward together through the impacts of COVID-19.

In the workforce, women, especially women of color, have been disproportionately affected by the coronavirus fallout. In September, the Tory Burch Foundation said early reports indicated approximately 25% of women-owned businesses in the U.S. have closed as a result of the pandemic and many continue to face declining economic health.

To read the full story, go to seacoastonline.com

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