Northbound traffic on Interstate 93 moves slowly towards the Exit 12 overpass on Friday, July 1, 2016, ahead of the holiday weekend. (ELIZABETH FRANTZ / Monitor staff)
Northbound traffic on Interstate 93 moves slowly towards the Exit 12 overpass on Friday, July 1, 2016, ahead of the holiday weekend. (ELIZABETH FRANTZ / Monitor staff) Credit: Elizabeth Frantz

This weekend, the New Hampshire Division of Travel and Tourism Development is expecting 650,000 out-of-state visitors will spend an estimated $120 million – an increase over last year’s estimate of 625,000 visitors expected to spend $100 million.

Beyond Memorial Day weekend, state officials predict 3.4 million visitors will come to the state this summer, spending a record $1.8 billion.

“Travelers spend billions of dollars each year in New Hampshire, at our restaurants, our tax-free retail destinations and our tremendous hotels, inns and bed and breakfasts,” said Taylor Caswell, commissioner of the New Hampshire Department of Business and Economic Affairs. “I’m pleased to share that the Division of Travel and Tourism Development is expecting another record-breaking summer season.”

The state unveiled a new marketing campaign to focus on the variety of activities available in the Granite State while embracing the differences that separate New Hampshire from Northern New England. Part of this campaign will also focus on new markets striving in New England such as Burlington, Vt. and Portland, Maine.

Scenic businesses, like Mount Washington Cruises, are expected to see a significant impact from these holiday travelers.

“We’re looking forward to getting back out on the big lake and for a successful cruising season,” Washington Cruises general manager Capt. Jim Morash said in a statement.

M/S Mount Washington Cruises run through Oct. 28, servicing ports at Weirs Beach, Alton Bay, Center Harbor and the towns of Meredith and Wolfeboro.

Those looking for more information can call 271-2665 or visit cruisenh.com. For additional information on travel and events taking place around the state this holiday weekend, go to visitnh.gov.

(Jacob Dawson can be reached at 369-3325, jdawson@cmonitor.com or on Twitter @jaked156.)