Owner Joey Daniels cutting a patrons hair at South Mane barber shop in downtown Concord on October 8th, 2020
Owner Joey Daniels cutting a patrons hair at South Mane barber shop in downtown Concord on October 8th, 2020 Credit: ALLIE ST PETER—Monitor Staff

As the COVID-19 pandemic brought many businesses to a halt, Joey Daniels made a move not for the faint of heart. He decided it was time to become his own boss and open the South Mane barbershop in downtown Concord. After cutting hair for nearly 10 years, Daniels said it was time to invest in himself. “I think everyone else has always had more faith in me than I’ve had in myself,” said Daniels. After receiving the keys to his shop in early June, Daniels and his wife went to work building an eclectic, clean, and vibrant atmosphere. South Mane officially opened for business on July 14.