When readers across New Hampshire clicked โdonate,โ mailed checks or dropped contributions off at local newsrooms this fall, most werenโt thinking about fundraising totals or matching formulas. They were thinking about school board meetings, town budgets, lake health, housing shortages โ and the reporters who keep showing up to cover them.
That collective show of support has added up. Partners in the Granite State News Collaborative have raised more than $77,000 to support local newsrooms across the state through a coordinated fundraising campaign that combines community donations with national matching funds.
These types of campaigns have been instrumental in helping local news organizations sustain and sometimes even grow their reporting capacity.
“Since the pandemic days of 2020, news consumers across the state have been incredibly generous to their local news organizations,” said Monitor publisher Steve Leone, who is also a board member of the Granite State News Collaborative. “Many of the same people give year after year because I think they see that the money is being put to good use by the partner news organizations across the state.”
The shared donation drive marks another way that news organizations that have competed fiercely for generations have, in recent years, found ways to work together in support of readers in our state.
โThe newscape in New Hampshire is constantly shifting, as are peopleโs news consumption habits,โ said Carol Robidoux, editor and publisher of the Ink Link News Group. โAnything we can do collectively as professional journalists to reinforce the enduring value of journalism in the context of a vibrant and connected community is important to us as a news organization.โ
You can donate to the Monitor, any other partner news organization and the Collaborative itself by visiting the donation page on concordmonitor.com.
As of this week, the campaign has generated nearly $60,000 in direct contributions from readers and supporters, with additional matching funds bringing the total to $77,848.59 so far. The fundraiser runs through midnight on Dec. 31, and additional matching dollars may still be unlocked before it closes.
The campaign is part of the New Hampshire Community News Fund, a shared initiative created by the Granite State News Collaborative to help strengthen local journalism across the state. GSNC is a nonprofit journalism collaborative that brings together newsrooms, higher education institutions, and community partners to support local reporting, share resources, and build sustainable models for news in New Hampshire.
โAt its core, this campaign is about people showing up for the newsrooms that show up for them,โ the Granite State News Collaborative said in a statement. โLocal news is deeply personal. Itโs about your town, your school board, your neighbors. Seeing people support this work โ not just one outlet, but many โ is incredibly meaningful.โ
A shared approach to fundraising
Rather than running separate, competing appeals, participating outlets took part in a coordinated campaign supported by shared messaging, marketing tools, and fundraising infrastructure produced by GSNC. Donations came in both online and offline, and were then amplified through matching programs, including national journalism initiatives such as NewsMatch.
For local editors, the campaignโs success has been both affirming and instructive.
โIโm blown away by the support for this campaign, and humbled that many of our readers have given to sustain local journalism,โ said Julie Hirshan Hart, editor of the Laconia Daily Sun. โIt shows not only that people are reading and consuming local news, but that they place real value on the work we do.โ
Robidoux, who is a founding partner of GSNC, said the response reflects a shift in how audiences think about trust.
โWhat seemed to start as a broad distrust in โthe mediaโ has turned into something more specific โ people questioning which sources are real, trustworthy, and human-driven,โ she said. โThe success of this campaign tells me that New Hampshire readers are ready to be more discerning, and that โlocalโ really matters.โ
Supporting local reporting
Funds raised through the campaign are distributed back to participating outlets based on donor intent, giving each newsroom flexibility to address its most pressing needs.
At the Monitor, the donations will be used to help bring more readers into its News For Your Neighbor program, which offers free subscriptions to those who otherwise cannot afford one.
For smaller outlets, Robidoux said the added financial stability can be critical.
โMost local news organizations operate with very little margin for error,โ she said. โHaving even a short runway helps us weather the unpredictables that, unfortunately, can mean shutting down a news operation.โ
For the Granite State News Collaborative, the campaignโs impact extends beyond the final tally.
โThis is a reminder that people still care deeply about having trustworthy, local reporting in their lives,โ the Collaborative said. โWhen newsrooms work together โ and when communities are invited into the process โ local journalism can still thrive.โ
The fundraiser runs through midnight on Dec. 31.
Participating partners include Business NH Magazine, Concord Monitor, Granite State News Collaborative, Laconia Daily Sun, Manchester Ink Link, Monadnock Ledger-Transcript, NH Business Review, NHPBS, NHPR, Nashua Ink Link, and Valley News.
Melanie Plenda is the Executive Director of the Granite State News Collaborative. To learn more about the NH Community News Fund collaborativenh.org/support-the-gsnc.
These articles are being shared by partners in the Granite State News Collaborative. Donโt just read this. Share it with one person who doesnโt usually follow local news โ thatโs how we make an impact. For more information, visit collaborativenh.org.
