Luke (left) and Matt Bonner play with balloons and wear capes, respectively, at the 2015 Rock On Fest.
Luke (left) and Matt Bonner play with balloons and wear capes, respectively, at the 2015 Rock On Fest. Credit: Courtesy

Lovers of cool music and a cool environment take note: The 2016 Rock On Fest is right around the corner, and it’s bound to be a truly rockin’ time.

The format and structure of the Rock On Fest is pretty simple: a bunch of people hang out at White Park in Concord and listen to a bunch of cool music all day, with some fun activities sprinkled in throughout.

“It’s a free-flowing festival,” said Concord native Luke Bonner, executive director of the Rock On Foundation, a 501(c)3 nonprofit that promotes wellness and creativity through the arts and athletics and puts on the festival. “It’s intended to be a community celebration.”

Oh yeah – and it’s 100 percent free, so it has that going for it.

Read the full preview and music line-up in this week’s Concord Insider or here.