The pandemic has forced many local store owners to get creative in order to stay open.
For Valerie and David Elliott, who have run A Jeweler’s Workshop on Main Street for more than 30 years, this meant attaching a shower curtain to the ceiling. The clear curtain, which separates the customers from the employees, is just one of the investments the Elliott’s have made to adapt to a new landscape of safety regulations.
“We’re just trying to do the best we can,” David Elliott said.
As New Hampshire nears the ninth month of the coronavirus pandemic, small businesses are struggling. The Greater Concord Chamber of Commerce is urging holiday shoppers to order their gifts from local businesses this year to support local shops and stoke the state’s economy.
Here’s a list of some Concord businesses that now offer socially-distant modes of holiday shopping:
Cobblestone Design Company: Offers seasonal floral arrangements, knick-knacks, and home decor. Available for online ordering and delivery (same-day delivery available if the order is placed and received by noon).
Elle and Piper Party Boutique: Offers stationary and holiday party supplies. Available for online shopping.
Gibson’s Bookstore: Offers indie and popular selections of books. Available for online shopping and curbside pickup. Those who are over 60 or who have an underlying medical condition can schedule a private shopping appointment.
Granite State Candy Shoppe: Offers homemade chocolates and ice cream. Available for online shopping (with free shipping on orders of $60 or more) and curbside pick up.
Joe King’s Shoe Shop: Offers a wide assortment of shoes and clothing. Available for curbside delivery and appointments by telephone and email..
Runner’s Alley: Offers running gear and shoes. Available for online ordering, and curbside delivery.
Viking House: Offers European food, clothing, and trinkets. Available for online shopping and local delivery.
Who Doesn’t Want That: Offers mugs, clothing, and bags with unique designs. Available for online shopping and delivery.
How have shopping trends changed during COVID-19? ■36% of consumers are trying new product brands during the pandemic. Large, trusted brands are primarily benefiting from this experimentation, according to a report from McKinsey and Company, a consulting firm.
■About 40% of consumers have reduced spending on nonessentials.
■Sales of hair color were up more than 30% in the second quarter for some companies, according to a J.P. Morgan analysis.
■Makeup sales have dramatically fallen as people stay inside – the beauty market has fallen about 14% in the first half of the year.
■Aerosol disinfectant sales are up 100% this year.
■Nestle, a European Coffee brand, has seen coffee sales increase by around a third so far.