In 1935, Yankee magazine founders Robb and Beatrix Sagendorph began publishing from Dublin, what became and remains the leading magazine of New England life.
Robb had been drawn to publishing while still a student at Harvard in the early 1920s, when he served as the editor of both Harvard Lampoon and the Harvard Business Review.
After trying several other professional avenues, he came up with the idea of publishing something specifically for New Englanders. “It would be,” he wrote years later, “for Yankee readers, by Yankee writers, and about Yankeedom.”
Issues were an eclectic mix of short stories, poems and articles by well-known and unknown New England authors, tales of New England history and culture, recipes, and “homespun” lore. The editors’ intent was to express and preserve New England culture in the face of “a sea of chain stores, national releases, and nationwide hookups” and “all the things which go with a corporate mass economy.”
N.H. Historical Society