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Contoocook’s Indigo Blues & Co. announces Concord store opening in May

  • Indigo Blues, a jean shop in Contoocook, is opening a new store in downtown Concord in May. (NICK STOICO/Monitor staff) NICK STOICO—Monitor staff

  • LeeAnne Vance thumbs through a rack of tops at her shop, Indigo Blues, in Contoocook on Wednesday, April 10, 2019. Vance is opening a second store in downtown Concord in May. NICK STOICO—Monitor staff

Monitor staff
Published: 4/11/2019 1:45:57 PM

LeeAnne Vance has been running her jean shop, Indigo Blues & Co., in Contoocook since 2012, but it’s still the simple things about owning a local business that Vance enjoys the most.

“I like sweeping in front of the store, talking to people, making friends and being part of the community,” she said in an interview Wednesday. “That’s the biggest thing for me, just being a part of out the community here in our little village.”

Since opening in a small, 300-square-foot space seven years ago, the store has grown its inventory and expanded in size over the years. Now, the store is expanding to an entirely new place.

Indigo Blues is heading to the city.

Vance announced on the store’s Instagram page last week that she will open a second Indigo Blues in Concord’s Capital Plaza, filling the space that previously held Posh Hair Studio.

Vance said she has long wanted to expand into Concord, but it was a matter of waiting for the right space to open up. Finally, she said, she’ll be able to meet the desires customers have expressed to her for years. 

“We’ve had lots of requests from clients who come in saying they wished we were in Concord, too,” Vance said. “We’ve taken it to heart, and a space came up that we thought would really fit and the time was right, so we’re going for it.”

The Contoocook shop will remain as Indigo’s flagship store, Vance said. She started out selling just jeans but overtime the inventory grew to include tops, socks, shoes, jewelry and some men’s clothes.

In the Concord store, Vance said she’s mainly focusing on jeans with some shirts and jewelry.

“We don’t want to step on toes in Concord,” she said. “Concord has most everything covered, but what they don’t have is a good selection of jeans for women. So we’re going back to our roots and starting with jeans.”

Vance is stocking up on additional inventory in anticipation of the May 16 opening in Concord, which is the same day as the annual Rock ’N Race 5K.

Customers of the Contoocook store will see familiar faces running the Concord shop. Vance said she has six employees, mostly part-time, who will help her run both stores while she goes back and forth.

As excited as Vance is to open her new store, she wants people in Hopkinton to know that Indigo Blue’s roots are still deeply set in Contoocook Village.

“We’re not going away,” she said. “This is our flagship store. This is our home.”

(Nick Stoico can be reached at 369-3321, or on Twitter @NickStoico.)

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