Passengers of JetBlue flight 387 arrive at the airport in Santa Clara, Cuba, Wednesday, Aug. 31, 2016. JetBlue 387, the first commercial flight between the U.S. and Cuba in more than a half century, landed in the central city of Santa Clara on Wednesday morning, re-establishing regular air service severed at the height of the Cold War. (AP Photo/Ramon Espinosa)
Passengers of JetBlue flight 387 arrive at the airport in Santa Clara, Cuba, Wednesday, Aug. 31, 2016. JetBlue 387, the first commercial flight between the U.S. and Cuba in more than a half century, landed in the central city of Santa Clara on Wednesday morning, re-establishing regular air service severed at the height of the Cold War. (AP Photo/Ramon Espinosa) Credit: Ramon Espinosa

The first commercial flight between the United States and Cuba in more than a half century landed in the central city of Santa Clara on Wednesday morning, re-establishing regular air service severed at the height of the Cold War.

Cheers broke out in the cabin of JetBlue flight 387 as the plane touched down. Passengers โ€“ mostly airline executives, U.S. government officials and journalists, with a sprinkling of Cuban-American families and U.S. travelers โ€“ were given gift bags with Cuban cookbooks, commemorative luggage tags and Cuban flags, which they were encouraged to wave.

The arrival opens a new era of U.S.-Cuba travel with about 300 flights a week connecting the U.S. with an island cut off from most Americans by the 55-year-old trade embargo on Cuba and formal ban on U.S. citizens engaging in tourism on the island.

โ€œSeeing the American airlines landing routinely around the island will drive a sense of openness, integration and normality. That has a huge psychological impact,โ€ said Richard Feinberg, author of the new book โ€œOpen for Business: Building the New Cuban Economy.โ€

Also Wednesday, the U.S. Department of Transportation announced the carriers selected to operate routes to Havana: Alaska Airlines, American Airlines, Delta Air Lines, Frontier Airlines, JetBlue Airways, Southwest Airlines, Spirit Airlines and United Airlines.

The department said in a statement that carriers will serve the Cuban capital from Atlanta, Charlotte, N.C., Fort Lauderdale, Fla., Houston, Los Angeles, Miami, Newark, N.J., New York City, Orlando and Tampa, Fla.

Airlines are obligated to begin flights within 90 days โ€“ right after Thanksgiving โ€“ but may begin earlier. Delta said it would launch daily service Dec. 1 from Atlanta, Miami and New Yorkโ€™s John F. Kennedy Airport, โ€œsubject to Cuban regulatory approval,โ€ with flights going on sale Sept. 10.

The restart of commercial travel between the two countries is one of the most important steps in President Obamaโ€™s two-year-old policy of normalizing relations with the island. Historians disagree on the exact date of the last commercial flight but it appears to have been after Cuba banned incoming flights during the October 1962 Cuban Missile Crisis.

Secretary of State John Kerry said on Twitter that the last commercial flight was in 1961.

U.S. Transportation Secretary Anthony Foxx and JetBlue CEO Robin Hayes both addressed passengers on board the 150-seat Airbus A320, which was staffed by a specially selected five-member crew of Cuban-Americans. Airline executives changed from American business attire into loose-fitting Cuban-style guayabera shirts before landing.

โ€œThis is one of the most visible examples of the presidentโ€™s activities to restore diplomatic relations with Cuba,โ€ Foxx said.

โ€œItโ€™s a positive step and a concrete contribution to the process of improving relations between the two countries,โ€ Cubaโ€™s vice minister of transportation Eduardo Rodriguez told journalists Monday.

Neta Rodriguez, a 62-year-old Havana-born South Florida homemaker, checked in Wednesday morning with her daughter, son-in-law and three grandsons for a visit to family in Santa Clara and Havana.

More than the historic nature of the flight, she said she appreciated the $200 price and the ability to book online instead of visiting a charter office

U.S. travel to Cuba is on track to triple this year to more than 300,000 visitors in the wake of the 2014 declaration of detente. Cubaโ€™s cash-starved centrally planned economy has been bolstered by the boom in U.S. visitors, along with hundreds of thousands of travelers from other nations hoping to see Cuba before more Americans arrive.