David and Marcy Purington often make the short trip from Hopkinton to Concord to shop at downtown boutiques and grab a bite at local restaurants.
When their daughter sent them information about Anna’s Taqueria opening a new location in the capital city, they couldn’t resist trying it out.
“Some people like to go to the same restaurant, get the same thing all the time,” David said, with a burrito bowl in front of him. “Not me.”
The fast-casual Mexican restaurant, located at 10 Fort Eddy Road near I-93, will officially open its doors on Tuesday, but the Puringtons and dozens of other eager customers previewed its offerings during a friends-and-family night ahead of the launch.
This is the first Anna’s Taqueira location in New Hampshire, as the restaurant chain expands its footprint across New England. The company opened its first restaurant in 1995 in Brookline, Mass., and has since expanded to Boston, Cambridge, Newton, Somerville and Woburn. The only other Anna’s location outside of Massachusetts opened in Cranston, Rhode Island, earlier this year.
Customers walk out the front doors of Anna’s Taqueria after ordering during the friends and family day. Credit: EMILIA WISNIEWSKI / Monitor 
Customers sit in the shade outside of Anna’s Taqueria during friends and family day. Credit: EMILIA WISNIEWSKI / Monitor 
An employee at Anna’s Taqueria prepares food on Thursday, Aug. 6, 2026. This is the first time employees are serving customers at the new New Hampshire location. Credit: EMILIA WISNIEWSKI / Monitor 
Marketing Director Laurel O’Keefe talks to customers before they order their food. Credit: EMILIA WISNIEWSKI / Monitor
Anna’s Taqueria is defined by its family roots, said Brand President Rob Favuzza, a quality he said shows in the chain’s dedicated customer base and the longevity of its employees’ tenure. Favuzza enjoys hearing stories about how old customers first found Anna’s and is eager to tailor the experience to new ones.
“This isn’t just a meal,” he said. “We’re really trying to make a food moment in someone’s life.”
When the company acquired the location, formerly home to B.Good, which closed in April, it hit the ground running, connecting with community members in Concord. Marketing Director Laurel O’Keefe said the brand prides itself on making connections early on and receiving feedback to continually improve.
“The same way we put care into the food, we want to do that to our guests as well as the communities that we enter,” she said.
Erin Cote and Amanda Chase, both employees at Granite State Independent Living, connected with Anna’s Taqueira and were invited to the Thursday event. Cote, the organization’s chief operating officer, said the connection — and the food — have been great.
“It was very friendly,” she said. “The gentleman and the woman that are putting on the event were super helpful, very friendly, greeted me immediately, and all the people [employees] in the line were pleasant, and they were helping each other.”
Starting Tuesday, Aug. 11, opening week will be chock-full of bargains: three tacos for $10; a free drink and side with a quesadilla; and a buy-one-get-one burrito or bowl deal for rewards members.
Giveaways and raffles will also happen throughout the week, with the chance to get free t-shirts and gift cards on opening day.
Favuzza has helped open nine locations since joining the company 10 years ago. His favorite part of each launch has been meeting the people who walk through the restaurant’s door.
“Our food is our passion,” he said. “We take great pride in that, and I think that is a big thing that makes us potentially different: We’re trying to make food that we’d be proud to eat ourselves.”
