Marketing summit for small- and medium-sized businesses is Feb. 20

Monitor staff
Sunday, January 07, 2018

The inaugural New England Digital Marketing Summit, set for Feb. 20 in Manchester, will bring in leaders from several of the region’s top marketing companies to discuss the latest trends for marketers and business owners.

“As digital technology continues to grow exponentially, the impact on consumer behavior, and our lives in general, has never been greater,” said Ernesto Burden, vice president of digital for Newspapers of New England. “Because things are changing so quickly, even experienced marketers may struggle to keep up. And while there are a number of great national and international digital marketing conferences, we saw a strong need for something local, accessible and affordable for our region’s marketers and small- and medium-sized business owners.”

Burden said the conference taps into the high level of technology and marketing expertise in New Hampshire. The summit program was developed by an advisory board of local experts and the daylong event features speakers from major national agencies such as SilverTech, Pannos Marketing and M5 Marketing, as well as top technology companies such as Oracle Dyn.

The summit features two tracks, with sessions covering a range of digital marketing tools, tactics and advanced techniques. The sessions will focus on practical takeaway knowledge that participants, whether business owners or marketing professionals, can use immediately to improve the return on investment of their marketing efforts.

An opening panel discussion open to all attendees will cover the most critical trends in digital marketing and features leaders from some of the region’s most successful marketing companies.

Sessions include a panel discussion titled, “Digital Marketing in Transformation”; Google Analytics 101; Creating Content To Maximize SEO; How To Deal With a Social Media PR Crisis; You’re Not Boring! Website Content Development; Social Media Toolkit; and DIY Marketing Videos.

Registration for the one-day event, which includes lunch and refreshments, is early-bird priced at $199 up to Jan. 15, and $249 after that.

To register or see a list of speakers, sessions and session times, and advisory board members, visit nedigitalmarketingsummit.com.