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New Patrick’s Connect event a win for entrepreneurs

  • SnapRoot Creative Digital Marketing Corina Locke (left) and Cortney MacNeil, director of digital media, at a recent Connect event. Courtesy


Friday, January 11, 2019

As the owner of SnapRoot Creative Digital Marketing, Corina Locke is no stranger to networking events. Until her business was featured in the new Patrick’s Connect event at Patrick’s Pub & Eatery, though, she said she’d never experienced one that felt like a good fit.

Locke said the clients she personally invited to the debut Connect event in September 2018 enjoyed the time. Her staff felt acknowledged and appreciated, and SnapRoot got great online and media exposure from the promotions that were offered by Patrick’s as part of the arrangement.

Held most Thursdays from 5 to 7 p.m. at Patrick’s, Connect allows business owners to invite their staff and colleagues and also get in front of Patrick’s customers – in the restaurant and online.

“The possibilities are endless,” said Patrick’s co-owner Allan Beetle, noting that one business owner set up a “pop-up” display at her networking event to showcase her products and services. “Others, like Corina, take the time to walk around and mingle with the patrons and make new acquaintances.”

Locke’s Moultonborough business offers digital marketing services to small businesses, and she said networking in a pub environment allowed her to feel more casual. “It felt like a really relaxed networking and socializing event that didn’t involve the pressure of bringing your business cards and talking about your business constantly,” she said. “You meet potential clients and your neighbors, who are other business owners.”

A believer in networking himself, Beetle imagined Patrick’s Connect, believing the arrangement would benefit local businesses by allowing business owners and their employees to connect with the community, putting faces to the logos residents see around town.

“We wanted to create a new opportunity for business owners to raise their brand awareness and meet new people in the Lakes Region,” Beetle said.

Locke said the opportunity is indeed a great one for area entrepreneurs. “I had some really cool conversations with customers, just getting to know the people who live in the area,” she said. “The reward of making good connections was priceless.”

Businesses who take part in Connect receive many networking boosts, including 25 coupons for a complimentary beverage, which can be handed to clients and prospects in advance as an invitation to attend.

Patrick’s also then features that week’s business owner on its social media platforms – Facebook, Instagram, etc. – and does the work of sending a press release to the media to bring additional exposure. “We’ve also recently launched a partnership with local radio station WEMJ and the Laconia Daily Sun to provide radio and print ads at no extra cost,” Beetle said.

In her work, Locke oversees Patrick’s online presence, so she well understands the importance of online marketing. She very much appreciated the restaurant’s posts about her Connect event on the Patrick’s Facebook page, which put her business in front of roughly 8,000 Patrick’s “friends.”

“I recommend Connect,” said Locke. “Business owners can raise brand awareness, showing the community what their products and services are, while really connecting with residents. You get to know what people are looking for in your business.”

For more information on Patrick’s Connect, or to register your business as a featured business, call 293-0841 or visit patrickspub.com/connect.