Annual Tooky Cookie Bake-Off honors town’s nickname

  • Tooky Cookie Czar Jim Lewis points to a sign depicting information on the annual Tooky Cookie Bake-Off. Courtesy

Monitor staff
Published: 7/3/2019 5:12:56 PM

The Fourth of July is usually filled with fireworks and burgers, but for Contoocook and Hopkinton, it’s all about cookies.

The annual Tooky Cookie Bake-Off all started to honor Contoocook’s community given nickname of “cookie.”

Anyone is allowed to enter the event, with divisions for both adults and kids. The only rules are that you must submit at least a dozen cookies, and they must be made with King Arthur Flour, since the company sponsors the contest. All cookies must be delivered to the Slusser Senior Center in Hopkinton by noon today.

The cookies are judged based on flavor, appearance, minimal crumble and their patriotic theme. The tastiest cookie creators will receive a King Arthur Flour gift card and cookbook.

With usually about 25 entries for the bake-off, the annual event brings together the Contoocook and Hopkinton communities to share some sweet treats.

“We don’t worry about the calories in the cookie,” said Tooky Cookie Czar Jim Lewis, the face of the bake-off.

After the bake-off gained popularity, Lewis decided to create his royal character. He also started a Facebook page, which is run with the help of his mother-in-law.

New recipes are usually uploaded to the Facebook page weekly. Depending on the time of year, followers can find new holiday cookie ideas to whip up in their own kitchens.

From there, Lewis – a Hopkinton firefighter – decided to contact King Arthur Flour to tell them all about the Tooky Cookie Bake-Off. They were more than helpful, offering to sponsor the contest. Lewis said he’s always receiving posters, pans, spatulas, aprons and of course, lots of flour from King Arthur Flour.

King Arthur Flour even invited Lewis and his family for a private tour of its factory in Vermont. He said he plans to extend the invite to the entire community, since his love for cookies couldn’t be continued without them.

“Everyone is so supportive of everything we do,” Lewis said.

Lewis said he hopes to continue to share his cookie enthusiasm with the community by possibly hosting other bake-offs in the future. With the bake-off and Facebook page being extremely popular, the next big step would be publishing a cookbook.

For now, the Tooky Cookie Czar will continue to share his passion for cookies and community.

“It is such a giving and thankful community,” Lewis said. “I couldn’t be happier.”

Lewis describes the community as a group of people that will do “anything for anybody,” which is something he tries to live by every day, whether it; judging the bake-off or working at the fire department.

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