Freedom Cycle acquired by MOMS

By Jeff Feingold

NH Business Review

Published: 08-19-2023 8:09 PM

Freedom Cycle of Concord, a full-service motorcycle and snowmobile dealership, has been acquired after 45 years of ownership by Rupert Dance.

Dance, who founded the dealership in 1977, has sold the business and real estate to MOMS, the growing powersports company founded in 1973 as Motorcycles of Manchester.

The dealership will remain at its current location at 100 Manchester St. in Concord.

Joel Wheeler, president of MOMS said in a press release that Freedom Cycle is “a very complimentary and strategic fit for our growing platform of powersports dealerships in New England.”

MOMS has been steadily expanding its market around the region, growing to 11 dealerships with the Freedom Cycle acquisition. Besides Manchester and now Concord, it has locations in Groveton and Gorham in New Hampshire, Foxboro, North Chelmsford, Boston, Tyngsboro, Topsham and Northampton in Massachusetts, and Enfield, Conn.

Advising on the Freedom Cycle sale were George C. Chaconas, senior partner, and Courtney Bernhard, partner, at Performance Brokerage Services, a firm based in Irvine, Calif., that has advised on the sale of over 300 dealerships in North America.

he dealership will remain at its current location at 110 Manchester Street in Concord, New Hampshire.

In addition, Dance was represented by attorney Eaton W. Tarbell III of Tarbell & Brodich, Concord. Wheeler and MOMS was represented by attorney William H. Barry III of Barry & Honorow, Nashua.

Article continues after...

Yesterday's Most Read Articles

New Hampshire pockets benefits for foster kids. A Concord High student is trying to change that.
If ‘urgent care’ works for humans, why not for pets? New option coming to Concord
A whole lot of people can’t wait to land their plane on a friction-free runway
"She's the guardian angel for all of us:" Principal's secretary in Dunbarton goes above and beyond her job description
House Republicans seek to dismantle state DEI offices, programs in New Hampshire
The few who take the leap: Meet Concord High’s lone ski jumper

These articles are being shared by partners in The Granite State News Collaborative. For more information visit collaborativenh.org.

]]>