2.9M visitors expected in New Hampshire this winter

  • Tucked away in Lincoln, New Hampshire is an acre-sized Ice Castle. The castle is open for a few weeks in the winter and is illuminated at night, turning the ice into a light show. The castle features a small and large slides, a fountain, tunnels, towers and frozen thrones. Michelle Williams

Associated Press
Published: 12/7/2022 5:36:35 PM
Modified: 12/7/2022 5:36:13 PM

An estimated 2.9 million people are expected to visit New Hampshire this winter and spend about $1.3 billion, the state’s division of travel and tourism development said Wednesday.

Spending reached a record $1.2 billion last winter, Lori Harnois, division director, said in a news release.

She added, “while there are signs the rebound from the pandemic recovery is slowing, we expect to see continued growth this season in spending.”

The division’s winter campaign will be launched in January in New England, New York, and eastern Canada. It will highlight New Hampshire’s skiing and snowboarding, snowmobiling, and off-slope activities such as snowshoeing, skating, dining and tax-free shopping.

“This winter we’re also really excited to be highlighting some of the edgier winter adventures such as skinning, fat biking and skiing in backcountry glades,” Harnois said.

More information can be found at visitnh.gov.


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