$2.31 million wagered on Super Bowl through N.H.’s new online sports betting program 

  • Kansas City Chiefs' Damien Williams, right, runs away from San Francisco 49ers' Jimmie Ward on his way to the winning touchdown during the second half of the NFL Super Bowl 54 football game Sunday, Feb. 2, 2020, in Miami Gardens, Fla. (AP Photo/Mark J. Terrill) Mark J. Terrill

  • Kansas City Chiefs' Damien Williams (26) scores a touchdown against the San Francisco 49ers during the second half of the NFL Super Bowl 54 football game Sunday, Feb. 2, 2020, in Miami Gardens, Fla. (AP Photo/Mark Humphrey) Mark Humphrey

Monitor staff
Published: 2/3/2020 6:22:57 PM

New Hampshire’s newly-founded online sports gambling program raked in $2.31 million in bets for the Super Bowl Sunday, building on what lottery officials and Gov. Chris Sununu have called a strong start.

The online sports betting program, managed via DraftKings after a bidding process, has been up and running since late December.

Created last year after being championed by Sununu, the program has so far attracted 34,800 registered users, who have collectively placed $20.8 million in bets, according to the state Lottery Commission.

So far, the $20.8 million has translated into $1.2 million in net revenue for New Hampshire’s educational programs, the Commission said. The Commission estimates the new program should bring in $10 million a year to the state’s education trust fund, which is distributed to schools. 

This weekend’s Super Bowl betting numbers indicate New Hampshire has some catching up to do.

Rhode Island, which has 300,000 fewer people but has offered retail betting since 2018, took in $5.5 million of bets for the big game, bringing in $805,000 in revenue based on the big game alone. 

In a statement Monday, New Hampshire Lottery Commission Executive Director Charlie McIntyre applauded the new figures.

“When we launched sports betting just over a month ago, we were introducing our players to a completely new way to win,” he said. “Clearly, it has not taken long for sports fans to embrace the excitement of sports betting here in the Granite State.”

Last year’s sports betting law, House Bill 480, legalized mobile sports betting and allowed for physical bets to be placed in retail locations in participating cities. So far six cities have voted to allow physical betting parlors – Berlin, Claremont, Franklin, Laconia, Manchester and Somersworth. Voters in other cities, including Concord, Dover, Nashua and Rochester, have rejected that move.

For now, only online betting is available via the Draftsbook app, available to anyone within New Hampshire’s borders.

Sununu said the first month’s revenue suggested New Hampshire would profit from traffic from other states. 

“In just over one month, we have positioned ourselves as an industry leader and New England’s go-to destination for sports betting,” he said in a statement. “Next up: March Madness!”

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