Man paints message about Behr Paint on Concord home

Last modified: 10/24/2012 5:16:21 PM
After an unhappy experience painting his Badger Street home this summer, Denis O’Connell has given up for the winter and left a message on the front of his home: “Never ever buy Behr paint.”

O’Connell, 71, wanted to paint the home a cranberry color, but the paint color he purchased did not sufficiently cover the white primer. Instead of looking like cranberry, he said, it looked pink or red.

After several trips back to the store, phone calls to the paint company and the advice of a professional painter, O’Connell learned it would take several more coats of paint to reach the desired color. *He has turned down an offer from Behr to reimburse him for the $350 he spent on paint.

“I want to be able to go forward with a clear conscience and be absolutely 100 percent critical of their paint,” O’Connell said.

Right now, the front of the home is a cranberry color, one side is “reddish,” another side is half gray primer, half yellow and the back is still the home’s original yellow color.

O’Connell said the tenants in the two-family home have laughed about the paint, but neighbors have asked him how long he intends to leave his written message on the front of the home.

“It will certainly be up there until next summer when I get around to painting the house next year,” he said.

*A previous version of this article contained incorrect information about the offer O’Connell received from the company. Behr sent a professional painter to inspect the house, but did not offer to hire a professional to finish the job.




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