Concord launches economic development website

  • An image of Concord's new economic development website, investconcordnh.com, which launched Tuesday. Courtesy of the city of Concord

Monitor staff
Wednesday, February 14, 2018

If you promote it, they will come.

Or that’s what Concord is hoping will be the case with its new economic development website, investconcordnh.com, which launched Tuesday afternoon.

The city’s economic development director, Suzi Pegg, said during the Concord City Council’s regular meeting Monday night that the website would be part of a campaign to further bolster the gains the city has made in improving its business recruitment strategies since the downtown reconstruction project was complete.

“We’re not going to be quiet any longer,” she said. “We hope to be roaring like a lion.”

The website’s logo incorporates a carriage wheel, and gives visitors four main reasons why they should consider Concord: Our Advantage (location, population statistics); Business Climate (industries, awards, projects); Resources; and Quality of Place (housing).

“This is Concord – New Hampshire’s Main Street™ and its front door is open and ready to welcome new business investment,” a line reads.

One main element of Concord that the website doesn’t play up is its status as the state capital. It’s mentioned in a few places here and there, but not necessarily touted as an asset.

That was intentional, Pegg said Monday night. Mentioning cities as the seat of state government can be “off-putting” and “negative” she said, and can project the image of a place being just a government city, not one interested in business. She said it’s best to play close access to the state’s government when a client expresses the need for the resource.